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Value of Victoria's tourism industry

A significant economic driver for Victoria

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  • A snapshot of Victoria's tourism industry's key achievements

Victoria's tourism industry continues to grow from strength to strength. By 2020, over 270,000 Victorians are expected to be enjoying the benefits of working in the tourism industry - a career where the journey is often just as exciting as the final destination.  

The Victorian Tourism Industry Council (VTIC) defines the industry as comprising six core sectors: 

  1. Events
  2. Accommodation
  3. Attractions
  4. Transport
  5. Service/hospitality (restaurants with popular tourism hotspots)
  6. Destination marketing

Fast facts

  • Between 2012-17, Victoria continued to out-perform its competitor states, New South Wales and Queensland, as well as the national average on many key visitor and expenditure metrics.  
  • Representing a significant economic driver for Victoria, the state's tourism industry was worth $23.3 billion (directly and indirectly) between 2015-16, which included domestic day-trip, overnight expenditure and international expenditure  and accounted for 6.2 percent of Victoria’s Gross State Product.
  • Approximately 208,300 Victorians held jobs in the tourism industry between 2015-16, generating 7.0 percent of employment in the state.
  • In the year ending June 2017, international overnight visitor expenditure in Victoria grew by 11.5 percent year-on-year to $7.5 billion, and has grown at an average annual rate of 12.2 percent between 2012-17  well above the national average of 9.0 percent.
  • In the year ending June 2017, domestic overnight visitor expenditure in Victoria grew by 11.4 per cent year-on-year to $12.9 billion.  Since the year ending June 2012 (last five years), domestic overnight expenditure in Victoria has grown at an average annual rate of 5.2 per cent, above the national average of 4.7 per cent.
  • International visitors will contribute strongly to future growth and the latest forecasts indicate that international tourism will contribute 68 percent of overall growth in total visitor expenditure over the next decade.

Learn more about the key achievements of Victoria's tourism industry by reading the Tourism Victoria Annual Reports

Find out more about the value of tourism to Victoria's economy