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Value of Victoria's tourism industry

A significant economic driver for Victoria

On this page

  • A snapshot of Victoria's tourism industry's key achievements

Victoria's tourism industry continues to grow from strength to strength. By 2020, over 270,000 Victorians are expected to be enjoying the benefits of working in the tourism industry - a career where the journey is often just as exciting as the final destination.  

The Victorian Tourism Industry Council (VTIC) defines the industry as comprising six core sectors: 

  1. Events
  2. Accommodation
  3. Attractions
  4. Transport
  5. Service/hospitality (restaurants with popular tourism hotspots)
  6. Destination marketing

Fast facts

  • Victoria continues to out-perform its competitor states, New South Wales and Queensland, as well as the national average on many key tourism metrics.  
  • Representing a significant economic driver for Victoria, the state's tourism industry generated $24.8 billion (directly and indirectly) and accounted for 6.2 per cent of Victoria’s Gross State Product in 2016-17.
  • Tourism in Victoria generated jobs for 214,500 people in 2016-17, equating to 6.9 per cent of employment in the state.
  • In the year ending December 2017, international overnight visitor expenditure in Victoria grew by 10.6 percent year-on-year to $7.7 billion, and has grown at an average annual rate of 12.0 per cent between 2012 and 2017  well above the national average of 8.8 per cent.
  • In the year ending December 2017, domestic overnight visitor expenditure in Victoria grew by 11.7 per cent year-on-year to $13.6 billion.  Since 2012 (last five years), domestic overnight expenditure in Victoria has grown at an average annual rate of 5.8 per cent, above the national average of 5.2 per cent.
  • International visitors will contribute strongly to future growth and the latest forecasts indicate that international tourism will contribute 68 percent of overall growth in total visitor expenditure over the next decade.

Learn more about the key achievements of Victoria's tourism industry by reading the Tourism Victoria Annual Reports

Find out more about the value of tourism to Victoria's economy