International research

The Tourism, Events and Visitor Economy's (TEVE) international research data includes:

• the latest International Visitors Survey results for Victoria by campaign region and by country of origin, including visitors, nights and expenditure
• future visitation forecasts
• international tourism summaries providing the latest tourism data by market including information on visitor numbers, nights and expenditure, purpose of visit, trends, growth and market share, regional dispersal and places visited, repeat visitation and aviation share data. 

International visitation

International Visitor Survey results, year ending March 2018 key findings:

• International expenditure in Victoria continued to accelerate at a double-digit pace of 10.3% to reach a record $8.0 billion in the year ending March 2018, representing over a decade of consecutive growth and exceeding the national growth rates and key competitors for spend and visitors.
• Victoria experienced year-on-year growth in international visitors to reach 3.0 million (+9.0%), ahead of the national average growth rate (+7.5%), New South Wales (+8.5%) and Queensland (+5.5%). Visitor nights grew to reach 68.3 million (+2.5%).
• Melbourne experienced year-on-year growth in international spend (+10.2%), visitors (+9.4%) and nights (+3.0%), outperforming the national capital city average for both spend and visitors. Growth in spend for Melbourne (+10.2%) was ahead of the national cities average (+7.7%). International visitor spend in Melbourne represents 93% of total international overnight expenditure in Victoria.
• International overnight expenditure in regional Victoria increased by 11.0% year-on-year to reach $570 million, well above the national regional average growth for spend (+1.5%). International visitors increased marginally by 1.3% to 526,200 in the year ending March 2018. Overall, there was a decline in international visitors to regional Victoria from Western markets (-8.3%), while Eastern markets continued to increase strongly (+17.8%).
• Double-digit increases in spend were recorded from Indian (+35.4%) and Chinese (+17.4%) visitors, with India surpassing New Zealand to become the second largest generator of international spend for Victoria. Other markets to grow strongly included Japan (+37.2%), Indonesia (+13.3%) and Singapore (+12.0%), while New Zealand (-7.2%) and Malaysia experienced declines (-2.3%).

Please note that the International Visitor Survey (IVS) results for the March quarter 2018 are preliminary and do not include any data relating to purpose of visit. This is because the quality of the main purpose of visit component of the passenger data supplied to Tourism Research Australia by the Department of Home Affairs has been identified as a concern. There are no issues with the survey collection. Work is currently in progress to resolve these issues and it is likely that a back cast of TRA data will be required.

Next release: 19 September 2018

Visit the Tourism Research Australia website 

How many international travellers visit Victoria, where do they come from and how much do they spend? 

• International Visitor Survey Infographic year ending March 2018 (PDF 347.24 KB)
  
• International visitation and expenditure year ending March 2018 (XLSX 890.78 KB)

How many international travellers will visit Victoria in the future?

• Tourism forecasts July 2017 - national and state (XLSX 398.66 KB)
  

Want to know more about our international markets?

Tourism Australia produces a range of information on international visitation research and market intelligence including market segmentation studies, visitor profiles and aviation information.

Last updated 12 December 2017

Other international research

Research on Visiting Friends and Relatives (VFR) in Victoria, focusing on the Chinese and Indian markets, was released on 29 June 2017 and can be found on the Tourism Research Australia website.

The research explores the motivations, behaviours and influences of these visitors and their hosts. Insights and opportunities are included in the executive summary and infographics with a comprehensive report available upon request.

International tourism summaries

These documents provide a summary of the latest tourism data for visitors from different international markets to Victoria. 

Information includes: 

• visitor numbers
• nights and expenditure
• trends, growth and market share
• purpose of visit
• regional dispersal and places visited
• repeat visitation
• related aviation shares. 

Thailand Tourism Summary year ending December 2017 (PDF 781.57 KB)

COUNTRY/REGION	DATA
China	China Tourism Summary year ending December 2017 (PDF 921.55 KB) Visiting friends and relatives in Victoria: The China and India markets
New Zealand	New Zealand Tourism Summary year ending December 2017 (PDF 898.64 KB)
Malaysia	Malaysia Tourism Summary year ending December 2017 (PDF 907.98 KB)
India	India Tourism Summary year ending December 2017 (PDF 871.8 KB) Visiting friends and relatives in Victoria: The China and India markets
United Kingdom	UK Tourism Summary year ending December 2017 (PDF 889.03 KB)
United States of America	USA Tourism Summary year ending December 2017 (PDF 884.1 KB)
Singapore	Singapore Tourism Summary year ending December 2017 (PDF 842.32 KB)
Hong Kong	Hong Kong Tourism Summary year ending December 2017 (PDF 984.79 KB)
Indonesia	Indonesia Tourism Summary year ending December 2017 (PDF 807.35 KB)
Japan	Japan Tourism Summary year ending December 2017 (PDF 939.73 KB)
Taiwan	Taiwan Tourism Summary year ending December 2017 (PDF 867.97 KB)
South Korea	South Korea Tourism Summary year ending December 2017 (PDF 898.8 KB)
Germany	Germany Tourism Summary year ending December 2017 (PDF 898.61 KB)
Thailand	Thailand Tourism Summary year ending December 2017 (PDF 781.57 KB)
Canada	Canada Tourism Summary year ending December 2017 (PDF 894.14 KB)