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Domestic and regional research

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  • National visitor survey results year ending September 2017
  • Additional research data and resources

National Visitor Survey results, year ending September 2017

Please note this edition includes revised 2014 and 2015 results, initially released with year ending March 2017 results (released June 2017).

Backcasting has been undertaken to better reflect mobile phone usage by telecommunications companies across Australia following the introduction of mobile phone interviewing from January 2014. Refer to summary notes in attachments for details or Tourism Research Australia.

For the year ending September 2017 (released 20 December 2017), key points include: 

Domestic expenditure, visitors and visitor nights in Victoria experienced solid growth, ahead of the national average and key competitor states in spend and visitors

  • In the year ending September 2017, domestic overnight expenditure in Victoria grew by 12.3% year-on-year to reach $13.3 billion. Growth in spend was ahead of the national average growth rate (+6.9%) and key competitors New South Wales (+10.5%) and Queensland (+5.6%). Expenditure growth was influenced by growth in both interstate (+13.9%) and intrastate (+12.6%) overnight visitors' spend in Victoria. 
  • Total domestic overnight visitors to and within Victoria increased by 10.6% to 23.8 million. The year-on-year growth was ahead of the national average (+7.2%).
  • In the year ending September 2017, domestic overnight expenditure in Melbourne was $7.5 billion, ahead of key markets including Sydney ($7.0 billion) and Brisbane ($4.0 billion). Solid growth was recorded for Melbourne (+9.9%), ahead of the capital cities average (+9.1%). Growth for domestic overnight visitors to Melbourne (+4.5%) was behind the capital cities average (+7.6%). Cities include: Melbourne, Sydney, Brisbane, Gold Coast, Adelaide, Perth, Hobart,
  • Interstate visitors to Melbourne accounted for $4.3 billion in expenditure, 5.6 million visitors and 18.1 million nights, with double-digit growth recorded for spend (+13.7%) and visitors (+10.5%). The year-on-year increases in interstate spend and visitors in Melbourne were ahead of growth recorded for the national cities averages.
  • Interstate overnight visitors to Melbourne grew strongly year-on-year from Business (+20.9% to 2.2 million) and VFR (+12.6% to 1.6 million) purpose segments. However, interstate visitors from the Holiday segment remained relatively stable (-0.1% to 1.7 million).
  • Regional Victoria recorded an increase in overnight spend (+15.5% to $5.8 billion), visitors (+15.1% to 15.6 million) and nights (+12.9% to 44.0 million), with all measures well ahead of the national regional average growth rates. 
  • Daytrip expenditure in Victoria grew by 9.4% year-on-year to reach $5.0 billion, ahead of the national average growth rate (+6.3%). The increase in daytrip expenditure was a result of strong increases in daytrip spend in regional Victoria (+10.9%) and Melbourne (+7.0%).

Next release: 28 March 2018


How many Australians visit Victoria, where are they from and how much do they spend?

Where are Victoria's tourism regions, and what do we know about regional visitation?

How many Australians will visit Victoria in the future?

  Last updated 20 December 2017