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Domestic and regional research

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  • National Visitor Survey results for the year ending December 2018
  • Additional research data and resources

National Visitor Survey (NVS) results, year ending December 2018

Figure 1: Key domestic visitor highlights for Victoria

National-Visitor-Survey-infographic-year-ending-September-2019 

Figure 2: Domestic overnight visitation summary results

Domestic-Summary-Table

For the year ending December 2018 (released April 2019), key points include:

  • Solid growth of 9.2 per cent was recorded in domestic overnight expenditure in Victoria to reach $14.9 billion. However, growth in spend was behind the national average growth rate (+12.7 per cent).
  • Total domestic overnight visitors to and within Victoria increased by 5.0 per cent to 25.7 million, with growth below the national average (+8.6 per cent). 
  • Intrastate overnight expenditure grew at a higher rate (+13.0 per cent to $7.7 billion) compared to interstate (+5.4 per cent to $7.2 billion).
  • Visitor growth in Victoria was stronger for interstate visitors (+6.9 per cent to 8.2 million visitors) with intrastate visitor growth at 4.2 per cent to 17.5 million visitors. Interstate visitor nights performed well with double-digit growth of 10.3 per cent, while intrastate visitor nights increased only marginally by 1.3 per cent following a strong performance the previous year (+14.6 per cent).
  • Strong double-digit growth in domestic overnight expenditure in Victoria was noted from the Business (+21.4 per cent to $2.5 billion) purpose segment, with more moderate growth recorded for the Holiday (+4.2 per cent to $6.3 billion) and VFR (+4.5 per cent to $2.5 billion) purpose segments.
  • Domestic overnight spend (+9.4 per cent), visitors (+7.7 per cent) and nights (+9.5 per cent) in Melbourne all increased year-on-year, although growth was below the national cities average for all key measures. (Cities include: Melbourne, Sydney, Brisbane, Gold Coast, Adelaide, Perth, Hobart, Canberra and Darwin).
  • Interstate overnight expenditure in Melbourne increased (+4.8 per cent) to reach $5.7 billion. Despite stronger year-on-year growth interstate visitor spend in Sydney remains $750 million below that of Melbourne. 
  • Solid growth was recorded in domestic overnight expenditure for regional Victoria (+9.0 per cent), driven by both intrastate visitors (+9.5 per cent to $5.0 billion) and interstate visitors (+7.6 per cent to $1.4 billion).
  • Daytrip expenditure in Victoria grew by 4.4 per cent year-on-year to reach $5.3 billion, behind the national average growth rate (+10.2 per cent). Daytrip visitors to Victoria increased by 6.2 per cent to 53.9 million.
How many Australians visit Victoria, where are they from and how much do they spend?

Visit Tourism Research Australia for more including interactive dashboards.

Next NVS release: July 2019 (TBC)

Where are Victoria's tourism regions, and what do we know about regional visitation?

How many Australians will visit Victoria in the future?

Page last updated 23 April 2019. Data considered correct at time of publishing.