Small Business Digital Adaptation Program workshops, training and resources
Register for a range of workshops to help with your business’ digital adaptation journey.
Have you registered for the Small Business Digital Adaptation Program?
You should have arrived this page by following a link in your registration email.
If you used someone else’s email or followed another link please register now. You will not be able to participate fully in the program and receive a purchase rebate without registering.
Workshops, training and resources
Choose from a variety of workshops and training as part of your Small Business Digital Adaptation Program.
All workshops are free and delivered online. You may complete unlimited workshops and training.
Click below to jump to a section or scroll down to explore all workshop and training options.
Business skills workshops
Upskill My Business workshops
- Cut through on a budget: Social media marketing
- Developing a strategic plan
- Enabling IT in your business
- From bricks and mortar to online
- Get a business online
- Get strategic with eCommerce
- Make sure customers find you online
- Marketing your hospitality business in 2020
- Mental wellbeing: Support yourself and small businesses
- Start smart with online customer experience
Resources for digital products
Business skills workshops
Victorian businesses may undertake a range of training offered through Business Victoria, which may assist in building your digital capability and operations. A selection of workshops you may find suitable is listed below — you may complete unlimited workshops and training. If you wish to undertake further training you may explore the Small Business Workshops and Events or the Business Victoria Workshops pages for more opportunities.
Business planning essentials: How to build a roadmap to success
Put your business on the path to long-term success at this essential workshop that will take you, step by step, through the vital process of building a business plan to drive your business forward. Learn how to map out a plan that will show where your business is at right now, where you’d like to be in future and, most importantly, help you develop a clear vision of the next steps and strategies that will take you there.
Finance fundamentals: How to keep cash flowing
Cash flow is the life blood of every small business. Not enough cash flow and things start to go wrong. Without it, no business can survive. If you’re spending more time juggling cash than running your business, making a profit but still struggling to pay the bills, then this essential small business workshop will ensure you’re never caught short again.
Marketing your business: How to get it right first time
An effective marketing strategy should boost your brand, capture customers, keep them coming back, and ultimately save you time and money. Find out why just a website and a Facebook page is not going to cut it at this back-to-basics workshop that will show you how to develop a marketing action plan to keep your effort and resources focused in the right areas.
Taking your business online: What you need to know
Get yourself ready to launch your business online at this essential digital workshop that goes right back to basics to build a complete picture of the opportunities ahead. Learn how to make informed choices about websites and social media, get across search engines and online advertising, size up the benefits each offers your business and know where to access the right tools to begin.
Upskill My Business workshops
Participants of the Small Business Digital Adaptation Program may also be interested in the selection of courses offered below by Upskill My Business. You may complete unlimited workshops and training.
Cut through on a budget: Social media marketing
Hot topic for today’s retail on the latest creative and compelling trends in social media marketing for small businesses.
Developing a strategic plan
As the market is far more challenged than ever before, it is much harder to succeed and easier to fail. Building a strategic plan that is reasonable and gets executed is vital to the success of your business. This session takes you inside some of the strongest yet basic business plans and the techniques not only protect your business but to assist you to grow it effectively.
Enabling IT in your business
Technology plays a major part in so many aspects of your business whether that be your accounts, HR, communications, supply chain, customer management and marketing to name a few areas. This session will assist you ascertain your requirements, explore options and identify areas to optimise your business.
From bricks and mortar to online
Essential discussions for today’s retail on evaluating what’s right for your business as retail continues to evolve.
Fundamentals of digital marketing
Master the basics of digital marketing with Google. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
Get a business online
Discover what it takes to start and run a successful business online. You’ll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.
Get strategic with eCommerce
Evaluate your business and the current eCommerce landscape, select an appropriate eCommerce platform and plan a content strategy. Facilitate eCommerce with inventory logistics planning, payment solutions, fulfillment, after-sales and customer data management.
Make sure customers find you online
Discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.
Marketing your hospitality business in 2020
This hospitality-specific training will equip small business owners with the tools, templates and resources for their businesses to thrive in social media planning, branding and online review management.
Mental wellbeing: Support yourself and small businesses
When small business owners are struggling, they often turn to business advisers, who are well-positioned to recognise the stressors that can impact negatively on mental health and wellbeing. Beyond Blue's course will give business advisers the confidence and tools to support the mental health of small business owners.
Start smart with online customer experience
Learn how to use online platforms to deliver the desired customer experience for your brand. This webinar will show you how to ensure an engaging website experience to boost loyalty and referrals, and effectively manage refund, exchanges and customer complaints across online platforms.
Resources for digital products
The products available for the Small Business Digital Adaptation Program rebate also include training and resources for their existing and potential customers. Explore the resources below to better understand how these products may be used to assist your operations and to help you decide on the product most suitable for your business’ rebate application. You may complete multiple digital product trials and unlimited training workshops.
Mr Yum
Mr Yum provides simple yet powerful menus for contactless QR code ordering, table ordering, pickup and delivery. Check out their website and social media channels for a quick introduction, information on product features and more.
MYOB
MYOB is an online accounting software that helps small business with invoicing, expense tracking and payroll. Find a range of support options and online training on their digital channels.
Shopify
Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Their website is a comprehensive resource featuring webinars, toolkits, community forums and an Educational Hub dedicated to the participants of the Small Business Digital Adaptation Program.
- Victoria Educational Hub
- Help centre
- Blog
- Online courses
- Tutorials
- Live webinars
- Recorded workshops
- Guides
- Tools
- Podcasts
- Community forum
Square
Square enables sellers to accept card payments and also provides sophisticated reporting and analytics tools. Visit their website and social media channels for eCommerce advice, starting guidelines, community support and more.
- Support centre
- Get started guides
- Comprehensive guides
- Blog
- Community support
- eCommerce advice
- Square basics
Squarespace
Squarespace is an all-in-one platform that helps business owners to claim a domain, build a website, sell online, and market a brand. Explore their digital channels for helpful guides, webinars, forums and further support.
Xero
Xero is a cloud-based accounting software platform for small businesses. Head to their website for an extensive video library, business toolkits, support centre and more.
- Starting a business toolkit
- Small business guide
- Support: Xero Central
- Xero blog for small businesses
- Video library
Return to the main post-registration landing page to keep exploring the next steps for your Small Business Digital Adaptation Program.
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Page updated: 25 Nov 2020