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Commercialising your new idea: Strategies to get to market


Everything you need to know to take your innovative idea from drawing board to market launch. Get help to assess the feasibility, decide its business potential and develop a clear commercialisation strategy over two inspiring workshops led by an experienced innovation and commercialisation expert. Please note that as a response to COVID-19 this workshop will not be delivered face to face but rather by Zoom online delivery. It is also free of charge. Once you register you will receive an email with instructions. This workshop is held over two session times: - Wednesday 29 April 2020, 9.30am - 12.30pm - Thursday 14 May 2020, 9.30am - 12pm Participants are entitled to two free one-on-one mentoring sessions with an experienced commercialisation business mentor. These are also delivered via Zoom.


Many great ideas and inventions never graduate to a fully-fledged business because the feasibility, cost and time to bring a new product or service to market have not been properly considered. Whether you have worked long hours developing your innovation or have an idea that is still untested, you need to plan each stage of how you will get your idea to the market to create a profitable business. From protecting your intellectual property, to market validation, market entry strategy and how to determine a realistic financial needs assessment, these workshops will help you plan your strategy. Objectively assess the business potential of your idea, innovation or invention and get the right support and advice in this Small Business Victoria workshop that has delivered proven results. Held over two sessions and facilitated by an experienced innovation and commercialisation practitioner with over 30 years' experience, this workshop is a must. To tailor advice and develop a commercialisation strategy just for your idea you also get two free follow-up mentoring sessions, to ensure you are on the right track from day one.

Session Times


Delivery via Zoom
Details sent upon registration

Parking information
Free parking behind Civic Centre, access via Capital City Boulevard (pedestrian access to Civic Centre via gate in fence between carpark and Civic Centre)

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Delivery via Zoom
Details sent upon registration

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Economic Development

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