An effective marketing strategy should boost your brand, capture customers, keep them coming back, and ultimately save you time and money. Find out why just a website and a Facebook page is not going to cut it at this back-to-basics workshop that will show you how to develop a marketing action plan to keep your effort and resources focused in the right areas.
Take the guess work out of launching yourself online and empower yourself to bring digital thinking into all aspects of your business. Whether you’re a bricks and mortar business or still at the drawing board, this workshop led by a digital expert with real-world small business experience spans the complete digital landscape. Build your understanding of online advertising, search engines, websites, blogs and social media through practical exercises and real-life examples, then learn how to bring them all together into an effective online strategy that matches your objectives. Learn from the success stories of those who’ve trod the same path before you and find out why others have failed. Get yourself on top of technical requirements, what hardware and software you’ll need and what to ask for. Get help to decide whether to DIY or outsource and why you should get onboard the cloud. Find out how to manage digital risk, privacy and cyber security. Feel better informed and ready-prepared to bring your business online, at this essential Small Business Victoria workshop, one of many that have helped businesses get started in Victoria for more than 10 years. Learn how to: • Operate in the digital landscape • Choose the technology you’ll need to do it • Decide on a website and why you need one • Get more from email • Make the most of social media • Manage risk, privacy and cybersecurity • Build your own action plan of next steps • Access tools, templates, support and resources in future
Geelong Council offices
100 Brougham Street