Skip to content

Decoding Digital 2015 week one

Getting strategic with digital

On this page

  • Read an outline of the session
  • Do a SWOT analysis
  • Download the Digital Diagnostic

Business Victoria is proud to present:

Developing a digital strategy

In the first week of Decoding Digital we will look at digital leadership, what it is and why it's important. To prepare for the first session, we encourage all participants to complete the digital diagnostic, which will help you identify your existing strengths and weaknesses and will provide a personalized assessment of your digital knowledge.

Take the digital diagnostic 

Case study - Oz Crafters

The first session will also include an introduction to our case study business, Oz Crafters. A short summary of the case study is available to read.

Read the case study


Week One Webinar 

Watch the webinar from session one.

Watch now

Click for a full transcript

Week One Webinar Slides

To view the slides and presentation for session one, see below.

Week One slides

SWOT Analysis tool

The SWOT analysis tool is a simple tool to help you work out how you are going to develop your business from its current situation to where you would like it to be in the digital world. Download and complete before the first webinar.

SWOT Analysis (DOC 76.5 KB)DOC icon

OZ Crafters One Page Plan

Read Oz Crafters one page plan for the next six months, including their future vision.

Oz Crafters

Customer Personas and Journey Mapping

Creating ‘customer personas’ allows  you to distinctly envision who it is you’re trying to market to and sell to. It often helps to base your customer persona on a real life customer, and to have more than one. The examples below are from the Webinar.

Customer Persona template

Steve Rosetti and Claire Smith Customer Persona

Example of the Customer Journey

Business Model Canvas

Find out more  about the Business Model Canvas covered in session one. 

Google Customer Journey

Find out more  about the Google customer journey.


For downloadable templates and more resources, visit Symphony3.

Hangout and chat about the session

View the Week One Hangout – Hands On with LinkedIn