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All of the contacts, meetings and tastings were organised for us.
Wes Vine, Mandurang Valley Wines

Top tips

  • Do something you're passionate about
  • Consider overseas opportunities
  • Get help from the government

The background

When Pamela and Wes Vine moved from Melbourne to rural Victoria more than 25 years ago, they had no inkling that one day they'd be making wine and successfully exporting it to China.

'What started as a hobby producing wine for ourselves then turned into a business', says Wes.  'It's gone better than we could have expected.'

Mandurang Valley Wines began selling with a two-day sale event, then opened a cellar door and started providing wholesale wine to restaurants and bottle shops in Victoria.

Shipping to China

A serious approach by a contact led them to their first shipment of Shiraz to China in 2007.

The business now ships thousands of bottles to China each year. To facilitate distribution networks and sales, Wes travels regularly to China both on private business trips and as part of Victorian Government trade missions.

Register to go on a trade mission

In 2012 and 2013, he travelled as part of the Premier-led Super Trade Missions.

'All of the contacts, meetings and tastings were organised for us," he says. "Access at this level validates that you are a professional business and have good, reliable product.'

About trade missions

International trade missions enable small businesses to access overseas markets, provide introductions to potential buyers, and provide a platform to showcase business capability on a global stage.

Trade missions connect local companies to international supply chains and drive the transfer of knowledge, skills and technology. 

Trade Missions also stimulate innovation and productivity through international engagement, generating exports, growth and jobs.

The Victorian Government has supported 72 missions to over 30 different countries involving more than 3000 organisations. These businesses have reported projected exports valued at more than $4.3 billion.

To participate on a trade mission, businesses must be: Victorian based, export ready, financially viable, and exporting Victorian derived goods and services.

The result

Mandurang Valley Wines has grown from a local business and now exports thousands of bottles of wine to China each year.