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Consider overseas opportunities

We received advice about marketing and development, plus great connections that have been really helpful.
Ron Barassi, Fractal Multimedia

Top tips

  • Get help with your marketing
  • Consider overseas opportunities
  • Make the most of your connections

The background

The unlikely combination of spies and mathematics has led business owner, Ron Barassi, to develop an innovative educational tool that's filling a real market niche.

A self-taught computer coder, Ron founded his business, Fractal Multimedia, with Luke C Jackson, three years ago. He has just launched an innovative graphic novel set in an online game format called 'Spy Class'.

Capitalising on opportunities

Ron says he is a business operator who is always looking for ways to work better and a Trade Mission to South-East Asia gave Fractal Multimedia a chance to introduce their product to overseas markets and network with other technically oriented Victorian companies.

'We received advice about marketing and development, plus great connections that have been really helpful,' Ron explains.

Spy Class was written and developed to match the Australian National Curriculum for Mathematics, and is being marketed through John Wiley and Sons - Jacaranda.

'We are conducting a trial with 100 schools around Australia at the moment and, all going well, we'll be ready for the next push at the start of 2015,' he adds.

About trade missions

International trade missions enable small businesses to access overseas markets, provide introductions to potential buyers, and provide a platform to showcase business capability on a global stage.

Trade missions connect local companies to international supply chains and drive the transfer of knowledge, skills and technology. Trade Missions also stimulate innovation and productivity through international engagement, generating exports, growth and jobs.

The Victorian Government has supported 72 missions to over thirty different countries involving more than 3,000 organisations. These businesses have reported projected exports valued at more than $4.3 billion.

To participate on a trade mission, businesses must be:

  • Victorian-based
  • Export-ready
  • Financially viable, and
  • Exporting Victorian-derived goods and services.

The result

Fractal Multimedia has grown their business and used the Victoria government to introduce their product overseas.