On this page
- International visitation data
- International market profiles
The Tourism, Events and Visitor Economy's (TEVE) international research data includes:
- the latest International Visitors Survey results for Victoria by campaign region and by country of origin, including visitors, nights and expenditure
- future visitation forecasts
- international market profiles providing summaries of the latest tourism data by market, including information on visitor numbers, purpose of visit, expenditure, visitor forecasts, regional dispersal, demographics, visitor behaviour, package travel and booking methods.
Other international research
Research on Visiting Friends and Relatives (VFR) in Victoria, focusing on the Chinese and Indian markets, was released on 29 June 2017 and can be found on the Tourism Research Australia website.
The research explores the motivations, behaviours and influences of these visitors and their hosts. Insights and opportunities are included in the executive summary and infographics with a comprehensive report available upon request.
International Visitor Survey results, year ending June 2017 key findings:
- International visitors to Victoria spent $7.5 billion in the year ending June 2017, representing year-on-year growth of 11.5%. Growth was ahead of the national average (+9.8%), New South Wales (+11.2 %) and Queensland (+3.2 %). Victoria also experienced year-on-year growth in international visitors to reach 2.8 million (+7.7 %), behind the national average growth rate (+8.7 %) and New South Wales (+9.9 %) but ahead of Queensland (+5.6 %). Visitor nights grew to reach 67.4 million (+14.6 %), well ahead of national average growth rate (+7.3 %) and key competitors.
- Melbourne experienced year-on-year growth in international spend (+10.7 %), visitors (+7.3 %) and nights (+14.1 %), outperforming the national capital city average for both spend and visitor nights, but below for visitors. Growth in spend for Melbourne (+10.7%) was ahead of the national cities average (+10.2%), Sydney (+10.1%) and the Gold Coast (-4.4%), but was behind Brisbane (+12.4%). International visitor spend in Melbourne represents 92.8% of total international overnight expenditure in Victoria.
- International overnight expenditure in regional Victoria increased by 23.0% year-on-year to reach $540 million. International visitors increased by 7.4% to 525,800 in the year ending June 2017. International visitor nights in regional Victoria also increased by 18.2% compared to the previous year to reach 8.2 million. Regional Victoria growth rates were above the national regional average growth rates: spend (+8.6%), visitors (+6.2%) and nights (+4.8%). Visitors increased from both the Eastern (+4.8%) and Western (+8.1%) markets.
- International visitor expenditure growth in Victoria was positive for the Education (+21.6%), Business (+6.3%) and Holiday (+5.1%) segments, while the VFR segment declined (-0.7%) for year ending June 2017. Expenditure by international Education visitors comprises the largest share of international visitor spend in Victoria (43%), followed by Holiday (26%), VFR (16%) and Business (7%). Education visitors from key markets including China and India increased strongly (+28.4% and 35.2% respectively), as well as solid growth from Hong Kong (+10.0%). Note that Education visitors recorded in the IVS are defined as having stayed in Australia for less than 12 months.
- There was growth in spend in Victoria by most key markets from both the Western and Eastern Hemispheres. Strong double-digit increases in spend were recorded from Indian (+35.6%) and Chinese (+16.1%) visitors. Other key markets to grow strongly included Malaysia (+9.6%) and New Zealand (+7.6%), while the UK (-11.8%), Singapore (-10.2%) and Indonesia (-7.3%) experienced declines.
Next release: 6 December 2017
How many international travellers visit Victoria, where do they come from and how much do they spend?
- International visitor survey Infographic year ending June 2017 (PDF 306.51 KB)
- International visitation and expenditure year ending June 2017 (XLSX 905.05 KB)
How many international travellers will visit Victoria in the future?
Want to know more about our international markets?
Tourism Australia produces a range of information on international visitation research and market intelligence including market segmentation studies, visitor profiles and aviation information.
Last updated 5 September 2017
International market profiles
These documents provide a summary of the latest tourism data for visitors from different international markets to Victoria.
- visitor numbers
- nights and expenditure
- trends, growth and market share
- purpose of visit
- regional dispersal and places visited
- repeat visitation
- related aviation shares.