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International research

Explore the latest survey results and market profiles

On this page

  • International visitation data
  • International market profiles

The Tourism, Events and Visitor Economy's (TEVE) international research data includes:

  • the latest International Visitors Survey results for Victoria by campaign region and by country of origin, including visitors, nights and expenditure
  • future visitation forecasts
  • international market profiles providing summaries of the latest tourism data by market, including information on visitor numbers, purpose of visit, expenditure, visitor forecasts, regional dispersal, demographics, visitor behaviour, package travel and booking methods.

Other international research

Research on Visiting Friends and Relatives (VFR) in Victoria, focusing on the Chinese and Indian markets, was released on 29 June 2017 and can be found on the Tourism Research Australia website

The research explores the motivations, behaviours and influences of these visitors and their hosts. Insights and opportunities are included in the executive summary and infographics with a comprehensive report available upon request.

International visitation

International Visitor Survey results, year ending June 2017 key findings:

  • International visitors to Victoria spent $7.5 billion in the year ending June 2017, representing year-on-year growth of 11.5%. Growth was ahead of the national average (+9.8%), New South Wales (+11.2 %) and Queensland (+3.2 %). Victoria also experienced year-on-year growth in international visitors to reach 2.8 million (+7.7 %), behind the national average growth rate (+8.7 %) and New South Wales (+9.9 %) but ahead of Queensland (+5.6 %). Visitor nights grew to reach 67.4 million (+14.6 %), well ahead of national average growth rate (+7.3 %) and key competitors.
  • Melbourne experienced year-on-year growth in international spend (+10.7 %), visitors (+7.3 %) and nights (+14.1 %), outperforming the national capital city average for both spend and visitor nights, but below for visitors. Growth in spend for Melbourne (+10.7%) was ahead of the national cities average (+10.2%), Sydney (+10.1%) and the Gold Coast (-4.4%), but was behind Brisbane (+12.4%). International visitor spend in Melbourne represents 92.8% of total international overnight expenditure in Victoria.   
  • International overnight expenditure in regional Victoria increased by 23.0% year-on-year to reach $540 million. International visitors increased by 7.4% to 525,800 in the year ending June 2017. International visitor nights in regional Victoria also increased by 18.2% compared to the previous year to reach 8.2 million. Regional Victoria growth rates were above the national regional average growth rates: spend (+8.6%), visitors (+6.2%) and nights (+4.8%). Visitors increased from both the Eastern (+4.8%) and Western (+8.1%) markets.
  • International visitor expenditure growth in Victoria was positive for the Education (+21.6%), Business (+6.3%) and Holiday (+5.1%) segments, while the VFR segment declined (-0.7%) for year ending June 2017. Expenditure by international Education visitors comprises the largest share of international visitor spend in Victoria (43%), followed by Holiday (26%), VFR (16%) and Business (7%). Education visitors from key markets including China and India increased strongly (+28.4% and 35.2% respectively), as well as solid growth from Hong Kong (+10.0%). Note that Education visitors recorded in the IVS are defined as having stayed in Australia for less than 12 months.
  • There was growth in spend in Victoria by most key markets from both the Western and Eastern Hemispheres. Strong double-digit increases in spend were recorded from Indian (+35.6%) and Chinese (+16.1%) visitors. Other key markets to grow strongly included Malaysia (+9.6%) and New Zealand (+7.6%), while the UK (-11.8%), Singapore (-10.2%) and Indonesia (-7.3%) experienced declines. 

Next release: 6 December 2017


How many international travellers visit Victoria, where do they come from and how much do they spend? 

How many international travellers will visit Victoria in the future?

Want to know more about our international markets?

Tourism Australia produces a range of information on international visitation research and market intelligence including market segmentation studies, visitor profiles and aviation information.

Last updated 5 September 2017


International market profiles

These documents provide a summary of the latest tourism data for visitors from different international markets to Victoria. 

Information includes: 

  • visitor numbers
  • nights and expenditure
  • trends, growth and market share
  • purpose of visit
  • regional dispersal and places visited
  • repeat visitation
  • related aviation shares. 
REGION DATA
New Zealand New Zealand Tourism Summary year ending December 2016 (PDF 2460.5 KB)PDF icon
America USA Tourism Summary year ending December 2016 (PDF 2304.44 KB)PDF icon
China China Tourism Summary year ending December 2016 (PDF 2887.9 KB)PDF icon
Visiting friends and relatives in Victoria: The China and India markets
India India Tourism Summary year ending December 2016 (PDF 2611.03 KB)PDF icon
Visiting friends and relatives in Victoria: The China and India markets
Hong Kong Hong Kong Tourism Summary year ending December 2016 (PDF 2376.24 KB)PDF icon
Japan Japan Tourism Summary year ending December 2016 (PDF 1716.84 KB)PDF icon
South Korea South Korea Tourism Summary year ending December 2016 (PDF 2124.61 KB)PDF icon
Malaysia Malaysia Tourism Summary year ending December 2016 (PDF 3058.41 KB)PDF icon
Singapore Singapore Tourism Summary Y/E December 2016 (PDF 2363.42 KB)PDF icon
Taiwan Taiwan Tourism Summary year ending December 2016 (PDF 2478.72 KB)PDF icon
Thailand Thailand Tourism Summary year ending December 2016 (PDF 795.77 KB)PDF icon
Germany Germany Tourism Summary year ending December 2016 (PDF 2622.85 KB)PDF icon
United Kingdom UK Tourism Summary year ending December 2016 (PDF 2262.74 KB)PDF icon
France France Tourism Summary year ending December 2016 (PDF 2463.98 KB)PDF icon