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International research

Explore the latest survey results and market profiles

On this page

  • International visitation data
  • International tourism summaries

The Tourism, Events and Visitor Economy's (TEVE) international research data includes:

  • the latest International Visitors Survey results for Victoria by campaign region and by country of origin, including visitors, nights and expenditure
  • future visitation forecasts
  • international tourism summaries providing the latest tourism data by market including information on visitor numbers, nights and expenditure, purpose of visit, trends, growth and market share, regional dispersal, repeat visitation, visitor forecasts and aviation share data. 

Other international research

Research on Visiting Friends and relatives (VFR) in Victoria, focusing on the Chinese and Indian markets, was released on 29 June 2017 and can be found on the Tourism Research Australia website

International visitation

International Visitor Survey results, year ending December 2017 key findings:

  • International visitors to Victoria spent $7.7 billion in the year ending December 2017, representing year-on-year growth of 10.6%. Growth was ahead of the national average (+9.0%), New South Wales (+9.5%) and Queensland (+3.6%). Victoria also experienced year-on-year growth in international visitors to reach 2.9 million (+8.1%), ahead of the national average growth rate (+6.5%), New South Wales (+7.4%) and Queensland (+4.3%). Visitor nights grew to reach 66.2 million (+5.2%), ahead of the national average growth rate (+4.8%) and Queensland (+2.4%), but behind New South Wales (+7.9%).
  • Melbourne experienced year-on-year growth in international spend (+10.7%), visitors (+8.2%) and nights (+4.5%), outperforming the national capital city average for both spend and visitors, but below for visitor nights. Growth in spend for Melbourne (+10.7%) was ahead of the national cities average (+9.3%), Sydney (+8.5%) and the Gold Coast (+2.1%), but below Brisbane (+11.4%). 
  • International overnight expenditure in regional Victoria increased by 9.8% year-on-year to reach $531 million. International visitors increased by 6.7% to 531,300 in the year ending December 2017. International visitor nights in regional Victoria also increased by 11.1% compared to the previous year to reach 8.0 million. Regional Victoria growth rates were above the national regional average growth rates: spend (+2.3%), visitors (+4.0%) and nights (+3.3%).
  • International visitor expenditure growth in Victoria was positive for the Business (+23.0%), Education (+15.9%), Holiday (+6.4%) and Visiting Friends and Relatives (VFR) (+2.3%) purpose segments for the year ending December 2017. Expenditure by international Education visitors comprised the largest share of international visitor spend in Victoria (43%), followed by Holiday (26%), VFR (17%) and Business (8%). Education visitors from markets including India and China increased strongly (+36.6% and +23.8% respectively), with growth in Business visitors from these markets also strong. Note that Education visitors recorded in the IVS are defined as having stayed in Australia for less than 12 months.
  • There was growth in spend in Victoria for Eastern markets, however declines were noted from key Western markets. Double digit increases in spend were recorded from Indian (+22.3%) and Chinese (+13.9%) visitors. Other markets to grow strongly included Japan (+37.8%), Hong Kong (+16.6%), Korea (+12.4%), Singapore (+11.5%) and Malaysia (+11.1%), while the UK (-10.5%), USA (-6.0%) and New Zealand (-3.0%) experienced declines.

Next release: 6 June 2018


How many international travellers visit Victoria, where do they come from and how much do they spend? 


How many international travellers will visit Victoria in the future?

Want to know more about our international markets?

Tourism Australia produces a range of information on international visitation research and market intelligence including market segmentation studies, visitor profiles and aviation information.

Last updated 12 December 2017


Other international research

Research on Visiting Friends and Relatives (VFR) in Victoria, focusing on the Chinese and Indian markets, was released on 29 June 2017 and can be found on the Tourism Research Australia website.

The research explores the motivations, behaviours and influences of these visitors and their hosts. Insights and opportunities are included in the executive summary and infographics with a comprehensive report available upon request.


International tourism summaries

These documents provide a summary of the latest tourism data for visitors from different international markets to Victoria. 

Information includes: 

  • visitor numbers
  • nights and expenditure
  • trends, growth and market share
  • purpose of visit
  • regional dispersal and places visited
  • repeat visitation
  • related aviation shares. 
REGION DATA
New Zealand New Zealand Tourism Summary year ending December 2016 (PDF 2460.5 KB)PDF icon
America USA Tourism Summary year ending December 2016 (PDF 2304.44 KB)PDF icon
China China Tourism Summary year ending December 2016 (PDF 2887.9 KB)PDF icon
Visiting friends and relatives in Victoria: The China and India markets
India India Tourism Summary year ending December 2016 (PDF 2611.03 KB)PDF icon
Visiting friends and relatives in Victoria: The China and India markets
Hong Kong Hong Kong Tourism Summary year ending December 2016 (PDF 2376.24 KB)PDF icon
Japan Japan Tourism Summary year ending December 2016 (PDF 1716.84 KB)PDF icon
South Korea South Korea Tourism Summary year ending December 2016 (PDF 2124.61 KB)PDF icon
Malaysia Malaysia Tourism Summary year ending December 2016 (PDF 3058.41 KB)PDF icon
Singapore Singapore Tourism Summary Y/E December 2016 (PDF 2363.42 KB)PDF icon
Taiwan Taiwan Tourism Summary year ending December 2016 (PDF 2478.72 KB)PDF icon
Thailand Thailand Tourism Summary year ending December 2016 (PDF 1300.52 KB)PDF icon
Germany Germany Tourism Summary year ending December 2016 (PDF 2622.85 KB)PDF icon
United Kingdom UK Tourism Summary year ending December 2016 (PDF 2262.74 KB)PDF icon
France France Tourism Summary year ending December 2016 (PDF 2463.98 KB)PDF icon