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Domestic and regional research

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  • National visitor survey results for the year ending September 2018
  • Additional research data and resources

National Visitor Survey results, year ending September 2018

Figure 1: Key domestic visitor highlights for Victoria 

National-Visitor-Survey-infographic-year-ending-September-2019 

Figure 2: Domestic overnight visitation summary results

Domestic-Summary-Table

For the year ending September 2018 (released January 2019), key points include:

  • Victoria recorded solid growth for all key measures.
  • Solid growth of 9.8% was recorded in domestic overnight expenditure in Victoria to reach $14.6 billion. Growth in spend was slightly behind the national average growth rate (+10.3%). Intrastate expenditure growth (+13.6%) was higher than interstate (+5.9%) growth. 
  • Total domestic overnight visitors to and within Victoria increased by 6.8% to 25.4 million, broadly in line with the national average (+7.0%). Visitor growth in Victoria was influenced by both interstate visitors (+8.1% to 8.1 million visitors) and intrastate visitors (+6.2% to 17.3 million visitors). 
  • Victoria experienced growth in overnight visitors from the main purpose segments: VFR (+9.2% to 8.8 million visitors), Holiday (+8.3% to 11.0 million visitors) and Business (+7.8% to 4.6 million visitors). Victoria’s growth for the VFR and Business purpose segments were ahead of the national average, although the Holiday segment was slightly below. Business Event visitors in Victoria increased (+9.2% to 243,600 visitors), driven by a large increase from intrastate visitors (+25.0%).
  • In the year ending September 2018, domestic overnight expenditure in Melbourne increased by 9.4% to reach $8.20 billion. Domestic overnight visitors to Melbourne increased above the national cities average (11.7% compared to 7.3%) and domestic visitor nights increased strongly (+12.5%) at almost double the rate of the national cities average (+7.0%). Cities include: Melbourne, Sydney, Brisbane, Gold Coast, Adelaide, Perth, Hobart, Canberra and Darwin.
  • Regional Victoria recorded a double-digit increase in spend (+10.2% to $6.4 billion), in line with the national regional average growth rate (+10.1%). Increases were also recorded in visitors (+3.7% to 16.2 million) and nights (+4.5% to 46.0 million).


How many Australians visit Victoria, where are they from and how much do they spend?
Visit Tourism Research Australia for more including interactive dashboards.

Next NVS release: April 2019 (TBC)


Where are Victoria's tourism regions, and what do we know about regional visitation?

How many Australians will visit Victoria in the future?

  Page last updated 9 January 2019. Data considered correct at time of publishing.