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Domestic and regional research

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  • National visitor survey results for the year ending June 2018
  • Additional research data and resources

National Visitor Survey results, year ending June 2018

Figure 1: Key domestic visitor highlights for Victoria 

Images showing four key growth areas. Spend $14 billion up 8.0% year on year. Visitors 24.7 million, up 6.4% year on year. Nights 71.6 million, up 7.7% year on year. Daytrips 53 million, up 8.3% year on year.

Figure 2: Domestic overnight visitation summary results

Table: Domestic overnight visitation summary results year ending June 2018. Overnight Visitor Expenditure Estimates 2017/18. Victoria:$14 billion, up 8 per cent. Melbourne: $7.8 billion, up 5.3 per cent. Regional Victoria: $6.1 billion, up 11.6 per cent. Overnight Visitor Estimates 2017/18. Victoria: 24.7 million, up 6.4 per cent. Melbourne: 9.6 million, up 9.8 per cent. Regional Victoria: 15.8 million, up 4.5 per cent. Visitor night estimates 2017/18. Victoria: 71.6 million, up 7.7 per cent. Melbourne: 27.1 million, up 14 pecent. Regional Victoria: 44.5 million, up 4.3 per cent. Note: overnight visitor expenditure estimates includes airfares and long distance transport costs.

For the year ending June 2018 (released 3 October 2018), key points include:

  • Victoria recorded solid growth for all key measures.
  • Solid growth of 8.0% was recorded in domestic overnight expenditure in Victoria to reach $14.0 billion. Growth in spend was marginally ahead of the national average growth rate (+7.9%).
  • Growth in spend was higher for the intrastate market (+9.0%), but also solid for the interstate market (+7.0%).
  • Total domestic overnight visitors to and within Victoria increased by 6.4% to 24.7 million. The year-on-year growth in visitors was broadly in line with the national average (+7.0%) and above Queensland (+4.7%).
  • Visitor growth in Victoria was driven by double-digit growth in interstate visitors (+10.4% to 7.9 million visitors), with more moderate growth in intrastate visitors (+4.6% to 16.8 million visitors). Visitor nights in Victoria increased (+7.7%) to reach 71.6 million nights, in line with the national average (+7.1%). 
  • Growth in domestic overnight expenditure in Victoria in the year ending June 2018 was noted from the major purpose segments including Holiday (+7.9%), VFR (+7.5%), Business (+3.5%) and the Other purpose segment (+10.6%). Spend by Holiday visitors comprised the majority of domestic overnight visitor spend in Victoria (55%), followed by VFR (22%) and Business (19%).
  • In the year ending June 2018, domestic overnight expenditure in Melbourne increased by 5.3% to reach $7.85 billion. Domestic overnight visitors in Melbourne increased above the national cities average (9.8% compared to 7.1%) and domestic visitor nights increased strongly (+14.0%) at double the rate of the national cities average (+7.0%). 
  • Interstate overnight visitors to Melbourne accounted for $5.4 billion in expenditure, 6.0 million visitors and 19.9 million nights, with moderate growth recorded for spend (+3.8%) and double-digit growth noted for visitors (+10.4%) and nights (+13.7%)
  • Regional Victoria recorded a double-digit increase in spend (+11.6% to $6.1 billion), above the national regional average growth rate (+8.7%). Increases were also recorded in visitors (+4.5% to 15.8 million) and nights (+4.3% to 44.5 million). Regional spend growth was driven by a very strong performance from the interstate market (+20.9% to $1.5 billion), with intrastate spend growth also strong (+9.0% to $4.7 billion).
  • Daytrip expenditure in Victoria grew by 10.7% year-on-year to reach $5.3 billion, ahead of the national average growth rate (+8.6%). Daytrip expenditure increased strongly for Melbourne (+15.2%) and was also solid for regional Victoria (+8.0%).

How many Australians visit Victoria, where are they from and how much do they spend?
Visit Tourism Research Australia for more including interactive dashboards.

Next NVS release: 16 January 2019 (TBC)

Where are Victoria's tourism regions, and what do we know about regional visitation?

How many Australians will visit Victoria in the future?

  Page last updated 20 June 2018. Data considered correct at time of publishing.