Domestic and regional research

National Visitor Survey results, year ending June 2018

Figure 1: Key domestic visitor highlights for Victoria

Images showing four key growth areas. Spend $14 billion up 8.0% year on year. Visitors 24.7 million, up 6.4% year on year. Nights 71.6 million, up 7.7% year on year. Daytrips 53 million, up 8.3% year on year.

Figure 2: Domestic overnight visitation summary results

For the year ending June 2018 (released 3 October 2018), key points include:

Victoria recorded solid growth for all key measures.
Solid growth of 8.0% was recorded in domestic overnight expenditure in Victoria to reach $14.0 billion. Growth in spend was marginally ahead of the national average growth rate (+7.9%).
Growth in spend was higher for the intrastate market (+9.0%), but also solid for the interstate market (+7.0%).
Total domestic overnight visitors to and within Victoria increased by 6.4% to 24.7 million. The year-on-year growth in visitors was broadly in line with the national average (+7.0%) and above Queensland (+4.7%).
Visitor growth in Victoria was driven by double-digit growth in interstate visitors (+10.4% to 7.9 million visitors), with more moderate growth in intrastate visitors (+4.6% to 16.8 million visitors). Visitor nights in Victoria increased (+7.7%) to reach 71.6 million nights, in line with the national average (+7.1%).
Growth in domestic overnight expenditure in Victoria in the year ending June 2018 was noted from the major purpose segments including Holiday (+7.9%), VFR (+7.5%), Business (+3.5%) and the Other purpose segment (+10.6%). Spend by Holiday visitors comprised the majority of domestic overnight visitor spend in Victoria (55%), followed by VFR (22%) and Business (19%).
In the year ending June 2018, domestic overnight expenditure in Melbourne increased by 5.3% to reach $7.85 billion. Domestic overnight visitors in Melbourne increased above the national cities average (9.8% compared to 7.1%) and domestic visitor nights increased strongly (+14.0%) at double the rate of the national cities average (+7.0%).
Interstate overnight visitors to Melbourne accounted for $5.4 billion in expenditure, 6.0 million visitors and 19.9 million nights, with moderate growth recorded for spend (+3.8%) and double-digit growth noted for visitors (+10.4%) and nights (+13.7%)
Regional Victoria recorded a double-digit increase in spend (+11.6% to $6.1 billion), above the national regional average growth rate (+8.7%). Increases were also recorded in visitors (+4.5% to 15.8 million) and nights (+4.3% to 44.5 million). Regional spend growth was driven by a very strong performance from the interstate market (+20.9% to $1.5 billion), with intrastate spend growth also strong (+9.0% to $4.7 billion).
Daytrip expenditure in Victoria grew by 10.7% year-on-year to reach $5.3 billion, ahead of the national average growth rate (+8.6%). Daytrip expenditure increased strongly for Melbourne (+15.2%) and was also solid for regional Victoria (+8.0%).