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2016 Premier's Design Award Winners

Victorian designers and business rewarded for excellence in design in 2016.

Award Overview

logo premiers design awards

The Victorian Government recognises and rewards Victorian designers and businesses using exemplar design effectively and sustainably.

2016 Premier's Design Award of the Year

Oi : The Knog Bike Bell

Designed by: CATALYST DESIGN GROUP
Commissioned by: KNOG

The Oi Bike Bell is a transformational design approach to the traditional bicycle bell. This product exemplifies excellence in Industrial Design and brings together clever manufacturing, smart use of materials and a unique design language that sets it apart from other products in its class. In many countries bikes are required by law to be sold with bells attached. To reduce costs, these bells are often cheap, ineffective and undesirable, causing many users to remove them reducing the safety of the riders. The Oi Bell offers bike owners a beautifully designed and highly desirable object that is a delight to use. The Oi Bell has already gained incredible market success with more than 37,000 bells sold in over 93 countries since being launched in March 2016.

Best in Category Winners

Acute House - Architectural Design

Designed by: OOF! ARCHITECTURE, JPILD
Commissioned by: MITTY & PRICE BUILDERS

Acute House is the transformation of a 'renovator's nightmare' into a compact 21st century family home. The severe limitations of a tiny, triangular site and the demanding heritage context have resulted in a pointy 'wedge house' that is designed to exploit its 'problem site'. This project demonstrates the possibility of achieving quality family housing in a compact but highly liveable form within extremely constrained sites. Acute House highlights the role of good design in tackling a site conventionally dismissed as 'too small' or 'too weird' to be viable. The resulting house covers 100% of the site and provides a high quality and compact 3 storey, 3 bedroom family home distributed over 145sqm (inclusive of balcony and services areas as well as the walls of the house itself).

The 2 Litre Towel - Communication Design

Designed by: MC SAATCHI
Commissioned by: AUSTRALIAN WEAVING MILLS

Australian Weaving make high quality towels and wanted a unique approach to help convey their message. With a limited advertising budget they decided to redesign their packaging as an alternative strategy. After testing and comparing the absorbency of the towels to other products on the market, the design team found that they could soak up almost twice as much water compared to market alternatives - an incredible 2 litres of water. To reinforce this unique selling point, the towels were packaged in 2 litre plastic bottles and displayed in refrigerators in-store. The new packaging provided a simple and effective way to reframe what shoppers should value most when purchasing a towel: absorption.

Indigenous Placemaking Strategy for Ngarara Place at RMIT University - Design Strategy

Designed by: GREENAWAY ARCHITECTS, HARRIS HMC, CHARLES SOLOMON, AROHA GROVES
Commissioned by: NGARARA WILLIM CENTRE (RMIT UNIVERSITY)

Greenaway Architects is a multi-disciplinary design practice inspired by a design methodology called 'Indigenous Placemaking'. This approach embeds a collaborative environment that seeks to break down the typical silos of design to infuse a holistic design strategy. Ngarara Place united the specific skills, capacities and cultural connectedness of three key Aboriginal practitioners (an architect, landscape designer and artist) to deliver a project that infuses Indigenous sensibilities. Ngarara Place was carefully conceived through an immersive process of dialogue with the client, consultation with the Wurundjeri Tribe Land and Compensation and Cultural Heritage Council and close connection with the core design team. The success lies in how the space has been embraced and used and the opportunity to continue a dialogue around celebrating Aboriginal art and culture.

ANZ Virtual Garden - Digital Design (Joint Winner)

Designed by: DELOITTE DIGITAL
Commissioned by:
ANZ

The ANZ Virtual Garden is a fully interactive digital wall that spans three levels in ANZ's flagship branch. The 11 metre LED wall responds to changes in the environment, including weather, time of day, seasons and customers' Twitter feeds. Through live data, the wall changes according to the sun's position. Weather data means that when it rains outside, virtual rain drops appear and four key seasons change the foliage appearance throughout the year. The wall is rendered dynamically in a 3D game engine, allowing customers to request a variety of creatures and objects to appear on the wall and adjust their colour and intensity - a celebration of ANZ's brand philosophy of "Your World. Your Way."

Thankyou's Track Your Impact - Digital Design (Joint Winner)

Designed by: YUMP
Commissioned by:
THANKYOU

100% of Thankyou's profits fund safe water, food and sanitation projects around the world. Their Track Your Impact (TYI) web app tracks every Thankyou product to a project it helps fund. To address low product tracks and customer sign-ups, Yump redesigned the TYI user journey from Thankyou's homepage to each customer's profile, revitalised Thankyou's storytelling around each impacted community and developed a more usable mobile experience. Consequently, TYI saw a 100% increase in new user sign-ups and a 200% increase in signed-in product tracks. Increased brand loyalty also generated more Thankyou product sales, contributing $4.1 million of funding for projects.

SZN - Fashion Design

Designed and commissioned by: SZN

SZN Spring Summer 2016/17 collection successfully merges environmental design, anthropomorphic considerations and style into each garment. Delivering a collection of garments each addressing minimal waste in production, reductive pattern making in the concept stage and universal sizing in the finished product, all cut from certified organic cotton and hard wearing hemp fabric. Each garment utilises between 95% and 100% of the entire length of fabric so that there is little to no landfill as a result of production. Universal sizing looks at catering for diverse bodies, which makes it easier for a garment to be worn over a long period of time as the wearer changes size. The collection uses organic and natural fibres reducing toxic polluting substances typically used in the growing, dyeing and wearing phase of a garment's lifecycle.

Blackmagic Micro Camera - Product Design (Joint Winner)

Designed and commissioned by: BLACKMAGIC DESIGN

The Blackmagic Micro Camera is the world's first cinematic quality, removable-lens action cam. Impossibly small and incredibly light, it captures stunningly immersive Ultra HD footage from previously unattainable viewpoints. Designed specifically for remote use on drones, documentaries and live sports, it offers new creative opportunities to filmmakers and live broadcasters. Reduced to the smallest possible volume, the Micro Camera's unique form is driven by the environmental, functional and ergonomic challenges of remote filmmaking. Front facing keys allow unimpeded control in small spaces and an interchangeable lens mount offers flexibility and image quality not found in existing fixed lens 'action cams'.

Oi: The Knog Bike Bell - Product Design (Joint Winner)

Designed by: CATALYST DESIGN GROUP
Commissioned by:
KNOG

The Oi Bike Bell is a transformational design approach to the traditional bicycle bell. This product exemplifies excellence in Industrial Design and brings together clever manufacturing, smart use of materials and a unique design language that sets it apart from other products in it's class. In many countries bikes are required by law to be sold with bells attached. To reduce costs, these bells are often cheap, ineffective and undesirable, causing many users to remove them reducing the safety of the riders. The Oi Bell offers bike owners a beautifully designed and highly desirable object that is a delight to use. The Oi Bell has already gained incredible market success with more than 37,000 bells sold in over 93 countries since being launched in March 2016.

122 Roseneath Street - Service Design

Designed by: LOCAL PEOPLES, ASSEMBLE PAPERS
Commissioned by:
ASSEMBLE

By adapting the principles of human-centred design, the designers created a framework for marketing off-the-plan apartments that resulted in 80% of contracts ($42M) signed on within the first 12 hours of launch. Beyond ensuring the complete sale of the development and financial sustainability, the aim was to also entice and build new markets amongst consumers who would not have previously considered purchasing off-the-plan. This was achieved by changing the way people think about small footprint living through involving purchasers in consultation, collaboration and curated events. The dialogue was two-streamed and mutually beneficial, with local communities becoming advocates for the project.

VicHyper Pod Prototype - Student Design

Designed and commissioned by: VICHYPER

VicHyper is an interdisciplinary team of RMIT students competing as the only finalists from the Southern Hemisphere in the SpaceX Hyperloop Pod Competition. Hyperloop is revolutionising the future of transportation with the ability to travel at the speed of sound (1,200 km p/h), utilising magnetic levitation and electrical motors within a vacuum tube. Having been awarded the 'The Braking Sub-System Excellence Award', VicHyper is diligently constructing Australia's first Hyperloop Pod prototype. Encapsulating ingenuity, simplicity and functionality, the VicHyper Pod design will place Victoria and Australia on the world stage as pioneers in innovation and transportation.

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