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Register a business name

Establish the identity of your business.

On this page

  • What's not allowed in your business name
  • Research if the name you want is available
  • Register your business name
  • Protect your business name
There are certain words that you are unable to use in your business name. View the list of restricted words or expressions on the Australian Securities and Investments Commission (ASIC) website

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Research your name

Choose an effective business name

Your business name is a major element of your identity and image. Your business name should:

  • be memorable
  • be easy to pronounce and spell
  • be original and not similar to existing business names, company names or trademarks
  • be appropriate, professional and not offensive
  • be short
  • be descriptive and functional (e.g.Marketing Results) or new and quirky (e.g. Google).

Personal names

You can choose to use your personal name for your business. If you are using your personal name (e.g. Jane Smith) as a business name, there's no need to register it. However, if your want to call your business 'Jane Smith & Co', this would need to be registered, as '& Co' is not part of your personal name.

Register

Check if the name you want to register is available

Search both the business names register, and company and other registers on the ASIC Connect website to confirm your name's availability.

Check business names register

Check company and other registers

If you  are planning on having a website you should also check MyWebname  to see if your business name can be registered as a website (domain) name.

As registering a business name does not automatically give you rights to the trademark, you should also search the Australian Trade Marks Online Search System (ATMOSS) to confirm that your business name is not already registered as a trade mark.

Apply to register your business name

Before registering your business name, you need to have an Australian Business Number (ABN). If you don't have one, you need to apply for it through the Australian Business Register.

Apply for an ABN

Set up your account with ASIC to register your business name on the ASIC Connect homepage. Follow through on the steps to register your business name.

Register your business name

Protect your name

Make sure you protect your business name or idea, including trademarking - registering your business name does not give you full rights over the name.  

Cancelling a business name?

You will need to apply to cancel your business name with ASIC.

Cancel your business name

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