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Register a business name

Establish the identity of your business

On this page

  • What's not allowed in your business name
  • Find out if the name you want to use is available
  • Register your business name
  • Protect your business name
Attend Small Business Victoria's Starting Your Business Right workshop to step you through the process of starting a business, help you get set up right the first time and connect you to a range of government resources and free mentoring.
There are certain words that you're unable to use in your business name. View the list of restricted words or expressions on the Australian Securities and Investments Commission (ASIC) website

Adam Ferrante, Rose Street Artists' Market Case Study: Get the business basics right

'Make sure you set up systems, particularly financial systems, in the early stages of operating your business. It's not worth it getting caught out.'

Adam Ferrante, Rose St Artists' Market

Read more about: Get the business basics right 

Research your name

Choose an effective business name

Your business name is a major element of your identity and image, and should be:

  • memorable
  • easy to pronounce and spell
  • original and not similar to existing business names, company names or trademarks
  • appropriate, professional and not offensive
  • short
  • descriptive and functional (e.g.Marketing Results) or new and quirky (e.g. Google).

Personal names

You can choose to use your personal name for your business. If you're using your personal name (e.g. Jane Smith) as a business name, there's no need to register it. However, if you want to call your business 'Jane Smith & Co', this would need to be registered, as '& Co' is not part of your personal name.


Check if the name you want to register is available

Search both the business names register, and company and other registers on the ASIC Connect website to confirm the availability of your chosen name.

Check business names register

Check company and other registers

If you're planning on having a website, you should also check MyWebname to see if your business name can be registered as a website (domain) name.

As registering a business name does not automatically give you rights to the trademark, you should also search the Australian Trade Marks Online Search System (ATMOSS) to confirm that your business name is not already registered as a trade mark.

Apply to register your business name

Before registering your business name, you need to have an Australian Business Number (ABN). If you don't have one, you need to apply for it through the Australian Business Register.

Apply for an ABN

Set up your account with ASIC to register your business name on the ASIC Connect homepage. Follow through on the steps to register your business name.

Register your business name

Protect your name

Make sure you protect your business name or idea, including trademarking - registering your business name does not give you full rights over the name. 

Renewing an expired business name?

You will need to apply to renew your business name with ASIC.

Renew your business name

Cancelling a business name?

You will need to apply to cancel your business name with ASIC.

Cancel your business name

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