On this page
- What's not allowed in your business name
- Find out if the name you want to use is available
- Register your business name
- Protect your business name
Research your name
Choose an effective business name
Your business name is a major element of your identity and image, and should be:
- easy to pronounce and spell
- original and not similar to existing business names, company names or trademarks
- appropriate, professional and not offensive
- descriptive and functional (e.g.Marketing Results) or new and quirky (e.g. Google).
Personal namesYou can choose to use your personal name for your business. If you're using your personal name (e.g. Jane Smith) as a business name, there's no need to register it. However, if you want to call your business 'Jane Smith & Co', this would need to be registered, as '& Co' is not part of your personal name.
Check if the name you want to register is available
Search both the business names register, and company and other registers on the ASIC Connect website to confirm the availability of your chosen name.
If you're planning on having a website, you should also check MyWebname to see if your business name can be registered as a website (domain) name.
As registering a business name does not automatically give you rights to the trademark, you should also search the Australian Trade Marks Online Search System (ATMOSS) to confirm that your business name is not already registered as a trade mark.
Apply to register your business name
Before registering your business name, you need to have an Australian Business Number (ABN). If you don't have one, you need to apply for it through the Australian Business Register.
Set up your account with ASIC to register your business name on the ASIC Connect homepage. Follow through on the steps to register your business name.
Protect your name
Make sure you protect your business name or idea, including trademarking - registering your business name does not give you full rights over the name.
Renewing an expired business name?
You will need to apply to renew your business name with ASIC.
Cancelling a business name?
You will need to apply to cancel your business name with ASIC.
- Do market research
- Protect your business name or idea
- Register a domain name
- Licences and registrations
- Find the right insurance