Marketing
What is Marketing and why does your business need it?
Marketing is all the steps your business undertakes to find and keep your customers. A key business activity Marketing provides you with:
- direction;
- ensures business growth;and
- identifies tactics to achieve business objectives.
This section covers the channels available for you to market your product or service, and outlines the benefits to your business. Discover tips and tools that quickly show you how to design and employ successful marketing.
How to develop an effective marketing strategy
An effective marketing strategy will help you to define the direction for all your marketing. Articulating how you are going to deliver your products and services in ways that will satisfy your customers
Your marketing plan
Download our marketing plan template to list your business goals and create a plan to achieve them
Marketing Mix
The specific elements that make up your marketing strategy are typically referred to as the marketing mix. Defining your marketing mix is the final element in your marketing strategy
Statistics
Get up-to-date statistics on small business in Victoria to help with your business planning and market research
Market research
Identify marketing opportunities and problems, and generate sales by using our six simple market research steps to help you build the best possible strategy
Benchmarking
Learn the basic concepts of benchmarking and its usefulness in small business including who and what to benchmark and how to analyse results
Advertising and Public Relations
Learn how to use channels such as social media, public relations, print, magazines and television to drive sales
Sales
Provides a handy guide to developing successful sales and marketing techniques in your business. Suggestions for maximising sales with longterm strategies.
What will help you?
Workshops, Seminars & Events
