- How to Start a Business
- Developing Your Business
- Managing finances and tax
- Employing & Managing
- When Things Go Wrong
- Moving On
What is Marketing and why does your business need it?
Marketing is all the steps your business undertakes to find and keep your customers. A key business activity Marketing provides you with:
- ensures business growth;and
- identifies tactics to achieve business objectives.
This section covers the channels available for you to market your product or service, and outlines the benefits to your business. Discover tips and tools that quickly show you how to design and employ successful marketing.