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How to do keyword research

Use the keywords people are searching for so you don't miss out on customers.

On this page

  • Know and use the keywords your customers use
  • Use keywords to reach more customers
  • Use the Google Keyword Planner

Keywords for business websites

Keywords are the words or phrases that a potential customer types into search engines, such as Google, when they are searching for something online. Thus, keyword research is a key aspect of any online marketing.

For your website to be found by search engines, you need to make sure you use keywords in the following areas:

  • content
  • headings
  • meta tags

It is important to use keywords that are the same as the words used by your customers. For example, a greenhouse website may describe its products as ‘greenhouses’ while a majority of customers are using ‘glasshouses’ to search for their products.

How can I find my keywords?

To understand the keywords people are using when searching for the products and services you provide, use the Google Keyword Planner.

Entering your products and services into the Google Keyword Planner will tell you:

  • the words and short phrases people use to search for that product/service online
  • the level of competition for certain keywords in online advertising
  • the number of online searches, locally and globally, for certain keywords

How do I choose keywords?

When choosing and using keywords for a business website consider the following:

  • choose keywords with medium to high number of searches (greater than 1000 per month) that you can still remain competitive in
  • if your market is global, use keywords that are often used globally.  If your market is Australia, use keywords that are often used locally
  • if your market is local, include the name of your town or suburb, as this will reduce the number of competitors vying for that term
  • use keywords on your website pages in headings and content, and behind the pages in the HTML meta tags
  • ensure your website’s headings are pure in text, not contained in images. Search engines cannot read text incorporated in images
  • don’t overload your website with too many keywords. Too many keywords can result in search engines bypassing your website
  • make sure the code behind your site is programmed correctly and uses standard HTML. Add-on technologies or out-of-date HTML, can affect how search engines to read your site.

Handy tools

Google Keyword Planner