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Where to find statistics

Find the statistics you need to better know your industry and your customer.

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  • Identify relevant statistical sources to help you better know your industry and customers

Investigating statistics

Research is crucial for business success. Below is a snapshot of where you can go to find relevant statistics to use towards your market research, to define your customers or add to your business plan.

The small business portal at the ABS

Visit the Small Business portal on the Australian Bureau of Statistics (ABS) website for stats  about your industry and the current social and economic climate.

IBISWorld industry information

At IBISWorld you can find metro and regional data, accessible by name or clickable map. Data is available for numbers of business, by size in geographical categories.

You can get free access to detailed IBISWorld industry information at Victorian Government Business Offices (VGBO) located in metropolitan and regional centres throughout the state.  

Sensis reports

The Sensis eBusiness report is an annual report that provides insights into the behaviour of Australia’s SMEs with technology and e-commerce. This includes findings on the Australian consumers’ experience and adoption of technology to provide an overall understanding of the Australian environment.

The Sensis Social Media report is an annual survey of 800 consumers, 1,000 SMBs and 100 large businesses on how they use social networking sites such as Facebook, LinkedIn and Twitter. It can provide valuable insight into where to find your customers on social media and how your competitors are using social channels for marketing activity.

Australian small business key statistics report

The Australian Small Business Key Statistics illustrates the importance of small business to the Australian economy. The report uses data from the ABS and other sources. It provides key statistics on a variety of Australian business information including business survival rates, small business exports and innovation.

eResearch

If you need to process a large amount of data or understand how big data is processed, eResearch accelerates data processing to allow experimental decisions to be made in real time. It enables researchers to process very large data sets or use computationally intensive algorithms which cannot be easily handled otherwise.

eResearch refers to the use of advanced ICT capabilities by researchers such as:

  • high performance computers
  • collaboration tools
  • high capacity broadband networks
  • data storage and manipulation
  • skilled experts.