On this page
- Market your business properly in online marketplaces
- Choose an online marketplace that suits your business or product
- Create an effective listing
There is an array of online marketplaces like eBay, Etsy, Big Cartel or Eventbrite that provide businesses with a channel to make high volumes sales. As the popularity of these marketplaces increases, so too does the competition. Using the right marketing strategies and tactics on these channels is key to setting you apart from the pack.
There are various aspects that influence how successfully your product will perform in a particular marketplace, so it is important you sell in the channel that is right for you.
Choosing the right marketplace for you
When assessing which marketplace is best for you and your business, consider the following:
- how well does this site rank when searching for similar products and services?
- will customers go to this site? If they do, will they be persuaded to buy other products?
- what options exist for setting up a business page that includes your brand?
- What fees are charged? Are ongoing monthly fees included and/or per transaction charge?
- how easy is it to update on your products online?
- how well is the site promoted in other forums including offline forums?
Create effective listings
You need to make sure you've listed your products well. When putting your listing together ask yourself:
- does my title describe the product well? Is it unique and does it include keywords? Use the same technique as you would for good search engine optimisation.
- are my photos or logos clear and well lit? Does it relate to my product? Does it fit into the marketplaces specifications for images?
- does my description clearly describe my product? Have I explained how it would benefit a customer? Did I include my business name?
Selling via an affiliate websiteSelling through an affiliate business website can increase your reach to potential customers. It involves placing your product or service on another business’ website.
An advantage of selling through an affiliate is that it can expand your market place, particularly if the affiliate has a popular site. Disadvantages include your product typically being included as an advertisement or the affiliate site may take a percentage of any sales via their site.
Case study: Setting up an online retail store
'You have to think of different ways to market yourself, and that is the way we approached our move to an online business.'
Christine Metcalfe, The Ark
Read more about Setting up an online retail store