On this page
- Write a job description
- Design a job advertisement
- Target the right people for the position
Write a job description
Writing a job description helps define the duties a new staff member will be responsible for, the previous experience and skills they will need and what level of authority they will hold. You can also use the simple job description to write a job advertisement.
If you follow the points below, and use the free templates, you are well on your way to hiring an employee to fit your business needs.
Create the job title
Include who the person reports to, and what section of the business the job fits in.
Write a summary of the job
Include what the job entails and list the key responsibilities of the job - normally around eight.
Check employment type
Identify how the person will be hired e.g. full-time, part-time, casual. For help deciding which employment type will be best for you, visit our Employment types and hiring options page.
Identify the selection criteria
Include what qualifications, skills and work experience the successful candidate needs to have (or state none are necessary if you're wanting to train people on the job).
Use free job description templates
These templates help in the creation of an easy to use job description that you can also modify for advertising. You can adjust this document to suit the needs of your business.
After you have completed the job description, have someone independent review it to see if it’s clear for the potential employee.
When you advertise the job, you need to consider what type of advertising will attract the best candidates. Options include online, local and state newspaper job ads, advertisement in your shop window, word of mouth, headhunting and recruitment agencies.
Your store window is a good place to advertise for a part-time retail shop assistant, along with the local paper. If you're hiring an IT professional an ad online will probably get the right peoples' attention.
Headhunting involves sourcing a person you believe has all the skills you want for your business. You may have met them through another business or network. You will need to make sure the position will be attractive enough for the person you approach to consider giving up their current job.
Know your competitors
Find out who else is hiring and what they are offering. This includes locations, hours, and career development opportunities.
Know your industry
Check what the average age and turnover rates are for your industry/job type (and what sort of job conditions will interest your average worker).
Stand out from the crowd
Talk to your best existing employees about what attracted them to the job (and what could make it better).
Get outside advice
Make sure you consult employees and colleagues on the job description and advertisement. This will improve the final product and help people feel valued and consulted.
Job advertisement templates
Target the right people
Job advertisements should strongly attract applicants with clear statements about:
- benefits of the position
- prospects of the organisation
- opportunities offered for successful candidates
- access to additional information or further enquiries.
The applicant should recognise what the job is, its basic functions and how it fits into the organisational structure. It should attract the applicant's interest by presenting a favourable image of the organisation.
Consider hiring a disadvantaged jobseeker - using the Back to Work program you could be eligible for up to $12,000.
Tip: have a look at the Job Description Template as it will show you what details to include in the advertisement. Make sure to include clear instructions on how and where to apply, including the name of a contact person.
Using online platforms
The internet is a relatively inexpensive advertising medium that can allow you to specifically target groups that will suit your needs. It also means instant access for both employers and applicants.
Online advertisers will require you set up an account with all your contact details and billing information. The information needed is the same as a print job advertisement and you can also include things like your company logo, information about your company, and attachments such as an application form. Websites to try include Seek, MyCareer, CareerOne and LinkedIn.
Case study: How to attract the best staff
Liz Roadley, Stitches to Style
'Tip, enthusiasm and an ability to learn always add to the talents people have. This makes up for any lack of experience they can acquire as I am prepared to coach them.'
Read more about How to attract the best staff