10 June 2014
Less than 18 months after establishing a Victorian presence, the local subsidiary of American yoghurt company, Chobani, shipped its first pallet of Australian-made yoghurt to Singapore.
The Australian subsidiary of American yoghurt company, Chobani, shipped its first pallet of Australian-made yoghurt to Singapore, less than 18 months after establishing a local presence.
Chobani opened an A$30 million yoghurt factory here in Victoria to grow its business in Australia and set up an export hub to Asia.
As a result of its distribution agreement with Singapore’s Frost Foods, Chobani Australia’s product lines will be sold through a network of 3,500 retailers, including two of the largest food retailers there – Cold Storage and NTUC Fairprice.
In an interview with Aus Food News magazine, Managing Director of Chobani Australia, Peter Meek said, ‘We’re thrilled that Chobani is now available to Singaporeans and look forward to introducing it to other Asian markets in the near future’. A company media statement said Chobani will use its manufacturing hub in Victoria to expand its Asian presence, distributing fresh yoghurt via temperature-controlled shipments from the facility.
Victoria’s reputation as a high quality clean, green and safe dairy producer and proximity to Asia have been the driving factors behind Chobani’s strategic entry into the market three years ago.
Chobani first entered Australia in 2011, purchasing dairy company Bead Foods in Dandenong and expanding its operations to boost productivity.
Speaking at the factory launch in 2012, Global CEO and Founder of Chobani, Hamdi Ulukaya said, ‘We chose Australia as our first international market to launch Chobani because of its amazingly high quality milk, and we knew that Australians are passionate about great-tasting food’.
The company manufactures its Chobani Greek Yogurt and Gippsland Dairy brands from locally sourced dairy. After its launch, Chobani became the second best-selling yogurt brand in Woolworths, one of Australia’s top supermarket chains.
In 18 months, Chobani has grown its Australian production from 25,000 cases a week to 25,000 cases a day, and is now one of the biggest yoghurt manufacturers in the country.Chobani Australia also exports to Malaysia and plans to target other markets in Asia.