26 February 2014
A networking forum for leading Victorian and Turkish businesswomen in Istanbul was the back drop for the launch of the Victorian Women in International Business (VWIIB) initiative, along with a new online group for Victorian women looking to build international connections, by the Victorian Minister for Employment and Trade, Louise Asher.
The Victorian Women in International Business (VWIIB) forum was presented by the Victorian Government as part of its latest Trade Mission to Turkey and the Middle East, running from 22-28 February.
The mission showcases Victoria’s strengths in key industries spanning food and beverage, sustainable urban design, marine, fashion and education.
“The Victorian Women in International Business initiative has been established to assist Victorian businesswomen, focused on global markets, forge new connections and access to new markets,” Ms Asher said.
VWIIB will partner with international chambers that support the advancement of women in business, deliver training programs to help women get their businesses export ready and use the Government’s successful Trade Mission Program to as the platform to support businesswomen discover new markets and business opportunities.
Ms Asher said today’s forum brings together businesswomen from Turkey and Victoria to network, to share their experiences and stories and to celebrate their many successes.
“And today I’m very pleased to also launch the new Victorian Women in International Business LinkedIn Group – which provides an online platform for networking in and the latest information about the Victorian Government’s international programs,” Ms Asher said.
Ms Asher said the first event was held in Dubai last September as part of a Victoria Week trade mission, and promoted the State’s liveability and business attributes.
“We received such positive feedback that it has been decided that these forums will be a regular feature of our Trade Mission Program”.
“The Victorian Government strongly supports more involvement by businesswomen in international trade and I am particularly pleased that approximately 50 per cent of delegates participating in the Trade Mission to Turkey are women.”
Minister Asher will host a second Victorian Women in International Business forum in Mumbai on Monday 3 March which will be attended by female delegates of the Super Trade Mission to India and prominent members of the Mumbai business community.