Get yourself ready to launch your business online at this essential digital workshop that goes right back to basics to build a complete picture of the opportunities ahead. Learn how to make informed choices about websites and social media, get across search engines and online advertising, size up the benefits each offers your business and know where to access the right tools to begin.
Take the guess work out of launching yourself online and empower yourself to bring digital thinking into all aspects of your business. Whether you're a bricks and mortar business or still at the drawing board, this workshop led by a digital expert with real-world small business experience spans the complete digital landscape. Build your understanding of online advertising, search engines, websites, blogs and social media through practical exercises and real-life examples, then learn how to bring them all together into an effective online strategy that matches your objectives. Learn from the success stories of those who've trod the same path before you and find out why others have failed. Get yourself on top of technical requirements, what hardware and software you'll need and what to ask for. Get help to decide whether to DIY or outsource and why you should get onboard the cloud. Find out how to manage digital risk, privacy and cyber security. Feel better informed and ready-prepared to bring your business online, at this essential Small Business Victoria workshop, one of many that have helped businesses get started in Victoria for more than 10 years. Learn how to: å« Operate in the digital landscape å« Choose the technology you'll need to do it å« Decide on a website and why you need one å« Get more from email å« Make the most of social media å« Manage risk, privacy and cybersecurity å« Build your own action plan of next steps å« Access tools, templates, support and resources in future