Find out what Mark Zuckerberg really meant on 11 January 2018 when he said "If what we're here to do is help people build relationships, then we need to adjust." This workshop will walk you through Facebook's strategy shift to create meaningful community interactions, and what tools its making available to create content that will speak to your audience. Facebook is the number one tool for businesses to communicate, connect and market to existing and potential customers. But although Facebook is all about person to person interactions, historically it's lacked the platform or algorithm to reward business and brand for doing so. Find out what's changed and how your business can take advantage.