Confused by acronyms like SEO, SEM, CRO, CAC and RFM? You're not alone. We cut through the jargon to introduce you to a variety of tools and strategies to help you attract new visitors and engage your customers. You do not need to be an expert in all things eCommerce to take steps towards optimising your online store. By implementing a few simple strategies, you can start your eCommerce store on a path of sales growth. This two-hour intensive, suitable for businesses at all stages of their eCommerce journeys, will arm you with practical ideas you can quickly implement to enhance and market your products and business, including: <ul> <li>How to structure your products for Search Engine Optimisation (SEO) so people can find your store.</li> <li>Calls To Action (CTAs) and Conversion Funnels, to give your visitors all the information and the confidence they need to make a purchase</li> <li>User eXperience (UX) Design,and</li> <li>Some simple marketing to get your existing customers to come back and purchase more.</li> </ul> Presented by Arpastart, a web design and development business specialising in eCommerce. Morning tea provided.
Geelong City Hall
30 Gheringhap Street
Located a block away from the Geelong Railway Station, there are plenty of public transport options available. Ticketed car parking is available on nearby streets and parking facilities.