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Advanced marketing: How to make your strategy work smarter

Summary

It’s not enough to stand apart from your competition. Successful marketing is also about being ready to respond and take advantage of change. If you’ve already got a marketing strategy in place, find out how to ramp up your current activities to work smarter at this essential workshop that will ensure you stay one step ahead.

Details

Position your business for next-level growth, build a deeper understanding of your customers and boost the effectiveness of current marketing activities at this hands-on workshop. Move beyond marketing basics and develop the skills you need to expand your business into new and emerging opportunities, products, services and markets. Identify gaps to improve, where to innovate and how to make better use of new technologies, from social media and content sharing to influencer marketing and online advertising, generating new leads and beyond. Learn to integrate on and offline activities, develop the right mix for your business and make better use of resources such as automation and outsourcing. Packed with practical tools and templates, expert tips and advice, this essential workshop will arm you with vital skills you can apply straight away to your business and give you a head start on where to access the right support in future. Fast-track your next steps to marketing success at this Small Business Victoria workshop, one of many that have helped businesses get started in Victoria for more than 10 years. Learn how to: • Set SMART marketing goals • Identify communication gaps • Improve your current strategy • Integrate on and offline marketing • Identify new opportunities and stay competitive • Monitor and measure the return on your marketing dollar • Match product or service to target audience • Access tools, templates, support and resources in future

Session Times

Location

Benalla Library
2 Fawckner Drive
Benalla 3672

Parking information

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Benalla Library
2 Fawckner Drive
Benalla 3672
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Contact Information


catherine.macmillan@benalla.vic.gov.au
Catherine Macmillan

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