An effective marketing strategy should boost your brand, capture customers, keep them coming back, and ultimately save you time and money. Find out why just a website and a Facebook page is not going to cut it at this back-to-basics workshop that will show you how to develop a marketing action plan to keep your effort and resources focused in the right areas. This workshop is part of a 6 steps to success for your small business workshop series.
Many small businesses think marketing is about having a website, a Facebook page and placing advertisements in the local paper. While these are all marketing activities, to market effectively you must think a lot broader and apply a ‘customer-focused mindset’ to all aspects of your business. Developing and implementing an effective marketing action plan for your business will save you time and money and help you attract and retain a loyal customer base. In this interactive 2-hour workshop, an experienced marketing professional will share their insight to help you set marketing goals, learn more about your customers, clarify your Unique Selling Proposition and use this to help you choose the right marketing activities for your business. You’ll also learn how to measure the success of your marketing activities, so you make sure you’re achieving your business goals. This short workshop is a great way to connect with other small business operators in your local area and gain new skills to fast-track your success.
Latrobe City Council Headquarters
141 Commercial Road