Got a love-hate relationship with words? A website peppered with jargon and acronyms? Struggling to get customers to take action? No idea what SEO means for your copy? Relax! Great writing skills can be taught and this class will show you how. Find out how to turn a scramble of words into searchable, bold and hardworking content that will make your audience stop and take notice. For communications professionals and business owners who want to learn more than writing 101, this class combines copywriting techniques, journalism principles and digital marketing to craft business copy, from blogs to Google Adwords.
Learn how to: - Identify the purpose of your piece - Discover your readers' pain points - Write a read-me-now headline - Include a click-worthy call to action - Edit for grammar, punctuation and SEO - Make your piece look good on the page and lots more Rachel Kurzyp is a Melbourne-based writer and communications consultant. For the past ten years, she has been paid to write, create marketing and digital strategies, and help people and businesses be profitable and successful on the internet. Everything Rachel does is focused on helping savvy, talented, socially conscious people share who they are, what they do, and attract their ideal clients on the internet.
Donkey Wheel House
Level 2 / 673 Bourke Street
Close to public transport on Bourke and Spencer Streets and via Southern Cross Station. Free and paid parking are available nearby.