Effective marketing and sales is about taking your potential customers (leads) on a journey - the journey to become customers. Free yourself from the struggle of treating sales as a "push" strategy of having to convince leads to buy your products. Discover instead the more effective education strategy and how it can unlock your sales potential. Providing information, when done well, will have customers lining up at your door to buy. Find out how to achieve an effective information marketing system from this one-hour Facebook Live session.