Whether you do it yourself or hire a copywriter, clear, concise and compelling advertising and social media copy always begins with precise and insightful thinking. Find out how to nail the all-important 'communication brief' for your written word marketing activities. The more high-fidelity the brief, the higher the chances your message will reach your target audience.
For start-ups, existing businesses and social enterprises, this presentation will use case studies to show you: - How to identify the problem and opportunity within a particular market or social context - How to profile your target audience from demographic to psychographic to the Ten Desires That Drive Us (according to social researcher and psychologist, Hugh Mackay) - How to clarify your key proposition into a 10-second elevator pitch - How to determine the intended response from your target audience. Take home a Communication Brief template with benchmark briefs to help guide you going forward. Presenter Nicolas Di Tempora is a professional copywriter, art director, editor and director of the Copywriting in Action Live-On-Line School and author of 'Copywriting in Action'. His style of teaching is highly collaborative and methodical, embedding theory into practice to demonstrate the strategic and creative thinking processes involved in properly practised copywriting (for selling or telling). To view a more detailed profile and interviews visit copywritinginaction.com.au/about/
Donkey Wheel House
Level 2 / 673 Bourke Street
Close to public transport on Bourke and Spencer Streets and via Southern Cross Station. Free and paid parking are available nearby.