Do you want to ensure your website content attracts customers? This session will help you create accurate and engaging text for your business. Ian Gilbert is a journalist of 25 years standing, working as a writer and editor for newspapers such as The Age and The Australian, plus magazine and online titles. He is an "editorial entrepreneur", having branched out from mainstream print journalism into providing online content, bespoke editing and training. Ian believes too many businesses create great-looking websites - but then treat content as an afterthought. This session is aimed at both sole traders and larger businesses, and will range from advice on tailoring content for better SEO to tips on better grammar and how to write an executive blog.
How to use language to captivate and keep your customers, from company brochures to website content, blogs, achieving better SEO and everything in between. Former journalist and editorial entrepreneur Ian Gilbert believes too many traders devote all their attention to the look of their website, spending thousands on development, but give scant regard to content. Find out how to use the power of words to make all your business communications work harder.
Maribyrnong City Council
Cnr Hyde Street and Napier Street
On site parking available.