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Leveraging psychology in digital marketing

Summary

Keep your customers engaged and then keep them coming back by leveraging the key principles of consumer psychology into your marketing strategies. Modern marketing is all about listening to your customers and then designing campaigns and solutions that match. Find out how to accurately anticipate future customer behaviour and how to move them comfortably onwards towards a quick and repeatable conversion.

Details

Marketing's constant challenge to capture and keep audiences engaged across the customer lifecycle can made easier if buyer behaviours are better anticipated and understood. By leveraging psychology in to digital marketing, the modern marketer is simply letting the customer do all the talking and, having listened and empathised, then designs campaigns and solutions using insights provided by the consumers themselves. This one-hour free presentation will give a basic overview of the key principles of consumer psychology and show you how to incorporate that insight into your marketing campaigns. Speaker Imran Furkan, FCPA (Aus) FCMA (UK), CGMA (global), MBA (Aus), BA (Hons) (UK) is Chief Executive Officer TRESYNC and Chief Operating Officer Wattleshire Pty Ltd. Imran is a corporate executive with 16 years? work experience and six in senior management roles with international companies and agencies. Imran has an enjoyed an eclectic career in various roles including accounting, finance, media, economic research, IT / BPO and commodities. He is a prolific presenter at conferences in Australia including Melbourne, Sydney and Brisbane as well as South and South East Asia.

Session Times

Location

Collins Room, Quality Hotel Batman's Hill On Collins
623 Collins Street
Melbourne CBD 3000

Parking information
No onsite parking available.

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Collins Room, Quality Hotel Batman's Hill On Collins
623 Collins Street
Melbourne CBD 3000
Contact Information

+61466247406
imran@tresync.com
Imran Furkan

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