On this page
- Read an outline of the session
- Do a SWOT analysis
- Download the Digital Diagnostic
Business Victoria is proud to present:
Developing a digital strategy
In the first week of Decoding Digital we will look at digital leadership, what it is and why it's important. To prepare for the first session, we encourage all participants to complete the digital diagnostic, which will help you identify your existing strengths and weaknesses and will provide a personalized assessment of your digital knowledge.
Case study - Oz CraftersThe first session will also include an introduction to our case study business, Oz Crafters. A short summary of the case study is available to read.
Week One Webinar
Watch the webinar from session one.
Week One Webinar Slides
To view the slides and presentation for session one, see below.
SWOT Analysis tool
The SWOT analysis tool is a simple tool to help you work out how you are going to develop your business from its current situation to where you would like it to be in the digital world. Download and complete before the first webinar.
OZ Crafters One Page Plan
Read Oz Crafters one page plan for the next six months, including their future vision.
Customer Personas and Journey Mapping
Creating ‘customer personas’ allows you to distinctly envision who it is you’re trying to market to and sell to. It often helps to base your customer persona on a real life customer, and to have more than one. The examples below are from the Webinar.
Business Model Canvas
Find out more about the Business Model Canvas covered in session one.
Google Customer Journey
Find out more about the Google customer journey.
For downloadable templates and more resources, visit Symphony3.
Hangout and chat about the session
View the Week One Hangout – Hands On with LinkedIn