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Decoding Digital 2015

Get involved with our four week course and lead the way in digital.

On this page

  • Program structure
  • Program delivery methods

Welcome to Decoding Digital

The Decoding Digital program has been designed to help participants develop, implement and measure a digital strategy for their business.  The aim is to provide you with the skills and tools so that you can start developing the digital capacity of your business.

Resources from a previous program held in early 2015 can be accessed below:

Week One

Developing and documenting a digital strategy

Week Two

Designing and developing your website -  how to develop a brief for your web designer, which platform to use and how to get best bang for your buck

Week Three

Implementing your digital strategy – search engine marketing, social media, and content marketing

Week Four

Measuring and improving your digital strategy – using Google analytics and other measurement tools.