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Small Business Victoria Workshops

Improve your skills to start, run and grow your business.

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  • Book a Small Business Victoria workshop and improve your chances of business success

Discover the secrets to business growth

Low cost, practical and held at locations near you in both metro and regional Victoria - Small Business Victoria workshops are run by experts in their field. Places are limited so bookings for these events must be made in advance through the Workshops and Events Calendar. The workshops cover a range of business topics and some offer a free mentoring session to all participants.

Getting started

These workshops are designed for business intenders or very early stage business owners.

Starting Your Business Right

Thinking of starting a business but not sure where to begin? 

This Small Business Victoria workshop will step you through the process, help you get set up right the first time and connect you to a range of government resources and free mentoring.

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Commercialising Your New Idea 

Are you ready to take your new idea to the marketplace? Start here!

Over two inspiring workshops an experienced innovation and commercialisation expert will help you assess the feasibility of your idea, determine its business potential and help you develop a clear commercialisation strategy to help you get to market. Includes two free mentoring sessions.

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Investing in a Franchise

Thinking of investing in a franchise?

Develop a clear vision of your ideal franchise opportunity.  For more than 10 years, this workshop has helped people just like you understand the franchise business model and make sure it’s the right opportunity for them.

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Learning the Basics

These workshops are designed for early stage business owners.

Business Planning Essentials

"Fail to plan and you plan to fail"

A clear business plan is an essential determiner of long-term business success – as the saying goes, ‘fail to plan and you plan to fail’. Get the tools, templates and support you need to guide you through the key steps in the planning process and give your business the best chance of success.

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Understanding Marketing 

Building your brand

Marketing is simply how well potential and existing customers know what your business does. So marketing is not just about getting new customers, it is a vital part of building and establishing your business brand. Develop a marketing action plan to focus your effort and resources in the right areas, including market research, online activities and customer service.

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Your Business in a Digital World

Do you feel confused, overwhelmed or nervous about taking your business online?

You have come to the right place.Whether starting a new business or taking an existing business online, this short workshop will help you make informed decisions about the right online tools for your business.

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Effective Business Networking

Did you know that 87% of business today is generated by networking?

Love it or hate it, it is an essential practice for businesses success. In this short 2-hour workshop you will learn proven, effective networking techniques, build your confidence and start connecting with other small business people in your area.

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Watch how our Marketing workshops can boost your business


The "Marketing and Online Workshops" transcript is coming soon.

Growing Your Business

These workshops are for established business owners looking to grow.

Marketing for Growth

Refine your strategy

Already know about Marketing and now want to grow your business with new products, services, or markets? Learn how to refine your existing marketing strategy to expand your business opportunities. This hands-on workshop will enable you to build a deeper understanding of your customers and focus your marketing strategy to grow your business.

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Business Planning for Growth

Are you ready to take your business to the next level?

This workshop can help you to put the right strategy in place to make it happen. This intensive two-day program will help you identify new growth opportunities and plan changes you need to move confidently into the next phase of your business. Supplemented with five hours of one-on-one support from an experienced small business mentor, you will learn how to implement your plan to drive your business growth.

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Improve Your Time Management

Are you a small business owner struggling to find enough time in your day?

Learn simple and effective business systems and process that can improve your productivity and get your business organised. Identify relevant, useful actions to help take control of your day in this short two-hour workshop so you can get on with the most important thing –growing your business.

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Develop Your Online Strategy

Strategies for growth

Learn how to develop a strategy to help grow your business through your online activities and make your products and services easy for potential customers to find. This small, interactive workshop will demystify the digital world and help bring focus and clarity to your online marketing activities.

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Save Money and Get Greener

Reducing your utility consumption is a win-win for the environment and your business! 

Bring along your bills to this short workshop and in just two hours walk away with a practical, achievable action plan to improve your bottom line. Then proudly use your green credentials to build your business reputation.

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Build Your Business Advantage

Simple practices to boost business 

Many successful business operators have built a sustainable competitive advantage by putting in place good systems and processes. Learn simple practices that can improve customer service, staff engagement, productivity and your overall business performance.

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Winning Government Business

Looking to win a government contract? 

Have you identified government as a customer but feel daunted by the procurement processes? Don’t give up on opportunities in this significant sector. Developed by government itself, this workshop will help you make sense of the processes and protocols you need to know to help position your business up to win government contracts.

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Employing People the Right Way

Find, select and retain the right people 

It is often said that "our people are our greatest asset" but how do you make that come true and make sure that you meet your obligations as an employer. Find the answers to all of your questions about employing people at this interactive workshop and learn about how to find, select and retain the right people. You will also hear about how to properly deal the many legal requirements that go with being an employer.

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Achieving Financial Success

These workshops are designed for existing business owners.

Effective Record Keeping for Small Business

Good record keeping for growth

How easily can you access ‘at a glance’ information about your business to reliably inform important decisions? Good record keeping impacts both your business growth and your bottom line.  Unlock the benefits of effective record keeping, control systems and financial solutions to optimise your business profitability and performance.

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Pricing for Maximum Profit

How often do you worry about your pricing?

There is a reason Pricing is one of the important P’s in the marketing mix. Take the guess work out of your pricing strategy and in just two hours learn how to find the right approach to increase market share and profit.

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Keep the Cash Flowing

Even a profitable business can fail if it runs out of cash!

Cash flow is the lifeblood of a business because it allows you to pay your bills and be free of financial stress. Avoid running out of cash in your business by learning how to effectively forecast and improve your cash flow, and never get left short again.

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Financial Health Check

Do you have a clear picture of how your business is performing financially?

Knowing where to look and what to look for is simple when you know how. Learn to track your business finances and use the information to improve performance and viability – and you don’t need to be an accountant!

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Setting Your Financial Strategy

Do you know the difference between a budget and a forecast?

A good financial strategy is more than just income and expenses. Learn how easy it is to take control and develop a financial strategy that improves how your business runs.

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Moving On

Successfully Exiting Your Business

Time to move on?

Successfully exiting your business takes as much planning as getting started. Sometimes your exit is part of a succession plan, or it could be a sale. This workshop helps you to develop a plan to guide your big decisions, maximise the value of your business and put you in control of how and when you move on.

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Restore Your Business Continuity

Crisis Planning for Business

How will your business survive if disaster hits?

Making sound business decisions during a crisis is very difficult, so planning ahead is essential. Understand the various different types of disaster (natural, human or health) and improve the continuity and resilience of your business in this practical, focused workshop.

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Watch the recording of the Hangout  – Getting hands-on help with Twitter


Read the "Getting hands-on help with Twitter" transcript.

Case Study: Cooking up the perfect work life balance

'I've attended every Small Business Victoria workshop and seminar hosted by Macedon Ranges Shire Council and have had an 'oh my gosh' moment every time! There's always something I can apply directly to my business.'
Rosemary Cimino, Spotted Dog Fudge

Read more on cooking up the perfect work life balance.

Rosemary Cimino in chefs uniform holding a tray of Spotted Dog Fudge
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