- Create a great product
- Look offshore for growth
Wandin Valley Farms is one of the largest growers of premium cherries in Australia. Proudly family owned Wandin Valley Farms produces award-winning cherries for domestic and international markets.
How the business grew
Late last year, the business won the famous 'Biggest and Best Cherries' Competition at the Cherry Auction Breakfast held at the Queen Victoria Market. Their five kilogram box of Merchant cherries was voted the winner by three leading Melbourne chefs.
'Our business has undertaken significant growth over recent times and will continue to expand well into the next decade', says Tim Jones, Sales Manager.
Part of their business development activity has been to participate in the Super Trade Missions led by the Victorian Government to China, the Middle East, and just recently to South East Asia. 'The missions have allowed us to meet our existing customers plus potential new clients,' says Tim, 'they are an ideal way of getting our fresh Victorian cherries in front of wholesalers, importers, chefs and buyers, from all over the world'.
Victorian Government Trade Mission
International trade missions give small businesses access to overseas markets, introductions to potential buyers and a platform to showcase their capability on a global stage. They also connect local companies to international supply chains that drive the transfer of knowledge, skills and technology.
Trade missions stimulate innovation and productivity through international engagement which in turn generates exports, growth and jobs.
The Victorian Government supported trade missions to the Middle East, South East Asia, South and North America, Europe, China, India, Japan and Korea, last year.
To participate on a trade mission, businesses must be Victorian based, export ready, financially viable and exporting Victorian derived goods and services.
Get involved with Trade Fairs and Missions or call 13 22 15
A Victorian Government Trade Mission allowed Wandin Valley Farms to get their fresh Victorian cherries in front of wholesalers, importers, chefs and buyers, from all over the world