Sales

Making and increasing sales needs thought and strategy. You should understand your market, product and customer base; know legal sales techniques and how to keep customers through loyalty schemes, fair trading; and having payment, refund and warranty options.   

The following pages will help you improve sales and stay within the law.

Sales Tactics and the Law

How to improve sales and target the appropriate people, including legal requirements for selling over the phone and at someone's place of business or home.

Closing Sales

Explains the importance of closing sales and how to do so. Includes how to close with existing and new customers.

Keeping Customers

Discusses the importance of customer service, and how to build and maintain customer relations through some easy to pay options and customer loyalty programs.

Fair Trading

Explains the Fair Trading Act implications for businesses dealing with customers. Includes issues such as billing for unordered goods, delivery commitments, producing receipts and contact selling.

Payment and Refunds

Offering different payment options such as lay-by and credit and how to deal with refunds to customers as well as your rights.

Uncollected Goods and Warranties

Information on uncollected goods including the selling of goods not claimed within reasonable timeframes, and the various legal requirements of warranties for goods and services.