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Victorian design expertise produced highly marketable products and services for international and national markets.
Victoria's design sector is highly competitive in industries such as automotive, aerospace and software development. The sector also has strong capabilities in emerging industries including new media and digital design.
With a workforce of around 67,000 people and more than 3,000 design firms, the design sector in Victoria delivers services worth over $4.8 billion per year, and accounts for nearly $600 million in design related exports.
At least 200 design related courses are on offer across Victorian universities, TAFEs and private colleges.
 | Design Victoria: Strengthening Victoria's Design Capabilities (PDF 414Kb) |
| Details of the Victorian Government’s comprehensive strategy to grow Victoria’s design sector, backed by a $15 million funding commitment over four years |
Design Victoria aims to achieve three main outcomes:
Design Victoria comprises four programs:
Design Ready demonstrates to Victorian firms how to use design to create innovative, profitable products and services to improve their competitiveness and increase exports. The program will create 'Design Ready' firms that understand and are able to use design to drive business growth.
Design Ready targets SMEs and manufacturers in competitive Victorian industries.
Business Ready builds the competitiveness of Victoria's design sector through greater engagement with industry and improved export performance. The programs create 'Business Ready' firms able to compete locally and internationally.
Business Ready targets Victorian designers and design firms, including in-house design teams in larger firms.
Design Knowledge produces and distributes research findings that provide a better understanding of the economic, environmental and social impacts of design.
Design Knowledge targets all parts of the design ecosystem, to ensure continuous improvement and feedback on our design performance.
Delivery of the Business Ready, Design Ready and Design Knowledge programs will be through the RMIT Design Victoria Team, overseen by the Design Victoria Advisory Board.
State of Design strengthens the broader community's appreciation of Victorian design and builds Victoria's global reputation as a centre of design leadership.
State of Design targets the general public, both Australian and international, who are purchasers of Victorian design, as well as the broader community.
