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Creating a brand and then developing it to suit your business is an important aspect of any small business. Setting up for branding and intellectual property presents you with unique opportunities and challenges. This section includes how best to go about creating and developing your brand, the use of intellectual property, copyright and what it covers, and how to register for a patent. All important things to keep your business viable and avoid any unnecessary problems or possible legal complications.
Formulating and developing of a brand, brand management, budgeting and review of branding policies.
Defines intellectual property, how to register a design with IP Australia and rights and restrictions on copyright.
Outlines what is copyright, how it is applied, your rights and restrictions, and duration of copyright.
Explains what a patent is, and how to go about registering for a patent through a range of application processes.
Registering and publishing a design in Australia.
