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The process of product development needs to be undertaken carefully and methodically. Considerations needs to be given to all steps in the development process, from creating a prototype and testing a product's marketability to intellectual property protection and how you will source your raw materials. You should also consider ways in which you will guarantee the quality of your products, and think about future possibilities for their expansion and improvement.
Explains the importance of prototypes, including descriptions of different kinds of prototypes and tips for ways to approach user-testing.
Introduction to market testing, its functions and purposes, including tips for setting up focus groups and ways to use the internet to research the market for your product.
Overview of the importance of quality assurance, including advice on how to implement a quality management system and links to information on certified quality assurance processes.
How to use branding, patents and intellectual property (IP) to protect the ownership of your businesses' products and services. Includes links to information about registering and managing your IP.
Introduces various strategies for improving the way your business works and expanding its capacities, including export opportunities, learning from other businesses, mergers and acquisitions, use of customer feedback, and introduction of quality systems.
Introduction to the requirements involved in sourcing new or existing products and services to complement your current offerings, including ways to establish relationships with your suppliers.
